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 3I eBook: Strategic Management: Competitiveness and Globalisation

3I eBook: Strategic Management: Competitiveness and Globalisation

ISBN 9780170279062
Edition 6
Publication Date
Publisher CENGAGE LEARNING
Author(s)
Overview
With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a 'resource-based' approach, which requires the examining of a firm's unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.
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