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International Management: Culture, Strategy, and Behavior

Fred Luthans, Jonathan Doh · ISBN 9781259705076
International Management: Culture, Strategy, and Behavior | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education
Author(s) Fred Luthans / Jonathan Doh
Edition 10
Published 25th April 2017
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International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international managers. With integrated real-world examples, research, and practical applications, students understand how to adjust, adapt, and navigate the changing global business landscape and respond to global challenges-making it a market-leader.

The authors retain research and practices over the past decades, and incorporate new and emerging developments affecting international managers to increase students' effectiveness in managing across cultures.



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