close

Absolute Essentials of Strategic Management

Barry Witcher · ISBN 9781138365377
Absolute Essentials of Strategic Management | Zookal Textbooks | Zookal Textbooks
Format:
Out of stock
$103.00  Save $5.22
$97.78
-
+
Publisher Taylor & Francis
Author(s) Barry Witcher
Edition 1
Published 3rd September 2019
Related course codes

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.


The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.


This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

Translation missing: en.general.search.loading