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Advertising Account Planning

Larry Kelley, Donald W. Jugenheimer · ISBN 9780765640352
Advertising Account Planning | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor & Francis
Author(s) Larry Kelley / Donald W. Jugenheimer
Subtitle Planning and Managing an IMC Campaign
Edition 3
Published 15th September 2014
Related course codes

Planning and Managing an IMC Campaign

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
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