Advertising Age: The Principles of Advertising and Marketing Communication at Work
Cengage Learning Custom Publishing
Dr Esther Thorson (University of Missouri, Columbia, USA University of Missouri/Columbia University ...
Publication Date :
1 Jan 2011
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.
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