Advertising Age: The Principles of Advertising and Marketing Communication at Work

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Advertising Age: The Principles of Advertising and Marketing Communication at Work

ISBN : 9781111528751
Publisher : Cengage Learning Custom Publishing
Author(s) :
Publication Date :
Edition : 1st
Overview Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.

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