Advertising: An IMC Perspective

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Advertising: An IMC Perspective

ISBN : 9781743078655
Publisher : McGraw-Hill Australia
Author(s) :
Publication Date :
Edition : 3rd
Overview Belch, Belch, Kerr and Powell provide the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use marketing tools to communicate with their customers. The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers.All vignettes, cases and boxes showcasing specific examples of how companies and their communications agencies are using integrated marketing communications are new or updated. They provide engaging insights into the most current and popular campaigns being used by marketers and the key current trends and developments taking place in the advertising world.A wealth of online resources enable students to test their own knowledge of core concepts and apply the theory in practical exercises. With a pre-paid AdForum subscription students can stay completely up to date with latest and best examples of integrated marketing communications from industry.

$123.90

In Stock

Leaves warehouse in 1 business day

List Price : $154.95

Savings : $31.05

$75.00

In Stock

Leaves warehouse in 1 business day

Due Date 12/07/2017

List Price : $154.95

Savings : $79.95

$99.90

Out of Stock

List Price : $154.95

Savings : $55.05