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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

ISBN 9781133434801
Edition 5th
Publisher South-Western College Publishing
Author(s)
Publication Date
Overview
How do you orchestrate the next great advertising campaign? You can find out with Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, Advertising Campaign Strategy: A Guide to Marketing Communication Plans is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
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