Advertising Copywriting

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Advertising Copywriting 9780844232065

ISBN : 9780844232065
Publisher : McGraw-Hill Contemporary
Author(s) :
Publication Date :
Edition : 7 Revised edition
Overview This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.

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