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Advertising Copywriting

Advertising Copywriting

ISBN 9780844232065
Edition 7 Revised edition
Publisher McGraw-Hill Contemporary
Author(s)
Publication Date
Overview
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.

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