Advertising Account Planning: Planning and Managing an IMC Campaign

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Advertising Account Planning: Planning and Managing an IMC Campaign 9780765640369

ISBN : 9780765640369
Publisher : Taylor and Francis
Author(s) :
Publication Date :
Edition : 3 Rev ed
Overview Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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