Advertising: strategy, creativity and media

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Advertising: strategy, creativity and media

Course Codes : ADV10001
ISBN : 9780273760894
Publisher : Pearson Education Limited
Author(s) :
Publication Date :
Edition : 1
Overview

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects. 

 

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