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Advertising: strategy, creativity and media

Course Codes : ADV10001

Advertising: strategy, creativity and media

ISBN 9780273760894
Edition 1
Publication Date
Publisher Pearson Education Limited
Author(s)
Overview

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects. 

 

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