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Marketing Your Clinical Practice: Ethically, Effectively, Economically

Marketing Your Clinical Practice: Ethically, Effectively, Economically

ISBN 9780763769833
Edition 4
Publication Date
Purchase Type Buy New
Publisher Cengage
Author(s)
Overview
Foreword Acknowledgments Introduction Contributors About The Authors Pillar One: Love the Ones You're with: Keeping the Patients You Already have Chapter 1: Giving Your Practice a Checkup Chapter 2: Mystery Shop 'Til You Drop Chapter 3: Don't Be late for a Very Important Date Chapter 4: Identifying Moments of Truth Chapter 5: Putting on the Ritz Chapter 6: Your Reception Area Is Your Opportunity to Create a Good First Impression Chapter 7: Improve Patient's Drug Compliance ' Provide Medication Information Chapter 8: One-Step Shopping: Incorporate In-Office Dispensing of Medications Chapter 9: Marketing on 10 Minutes a Day Chapter 10: Different Strokes for Different Folks: Dealing with Demanding Patients Chapter 11: Track Your Oldies and They will Become Goodies Chapter 12: A Transfer Request Does Not Mean Good-Bye Chapter 13: Build the Evidence ' and They Will Come Chapter 14: leave a Paper Trail ' That Leads to the Bottom Line Chapter 15: Stuffers Soften the Bite of the Bill Chapter 16: A Picture Is Worth a Thousand Words: Creating Office videos Chapter 17: Need More Patients? Brochures Are the Cure Chapter 18: Meshing Your Disaster and Marketing Plans Pillar Two: External Marketing: Attracting New Patients to Your Practice Chapter 19: Your Net Worth Is Related to Your Network Chapter 20: There's Strength in Numbers: Support Groups and Group Appointments Can Fill the Bill Chapter 21: Marketing to Ethnic Communities Chapter 22: Closing the Generation Gaps: Marketing to Boomers, seniors, and Gen Xers Chapter 23: Write That Masterpiece ' and Send It to the Lay Press Chapter 24: Nothing Does It Better ' Than a Newsletter Chapter 25: They'll Find You Fast with an Effective Yellow Pages Ad Chapter 26: Care and Feeding of Your Web Site: Learning to Love Spiders and Crawlers Chapter 27: One Small Click for Your Patients, One Giant Leap for Your Practice! Chapter 28: Go Public with Your Message: Speeches That Spur Action Chapter 29: Make Slides That Sizzle Chapter 30: Meet the Press: Create Credibility Through Celebrity Chapter 31: Become an Instant Expert: Write the Book Pillar Three: Motivating Your Staff Chapter 32: Go for the Goad: How to Create Team Spirit Chapter 33: Add Sparkle to Your Staff Meetings Chapter 34: Reach Out and Touch Someone: The Telephone Is the Lifeline of Your Practice Chapter 35: Break Bread and Break the Ice: Start a Lunch-and-Learn Program-Referrals Will Follow Chapter 36: A Match Made in Heaven: Hiring the Perfect Employee for Your Practice Chapter 37: Making office Space Work-for Your Practice and Your Staff Pillar Four: Communicating with Other Physicians and Other Professionals Chapter 38: How to Obtain and Maintain Physician referrals: It Takes Patience, Persistence, Politeness, and Prompt Reporting Chapter 39: Generating Referrals from Nontraditional Sources Chapter 40: Make the Hospital Your Marketing Ally, Not Your Adversary Shared Interests Chapter 41: Big Can Be Better: Marketing for Large Groups Chapter 42: Birds Do It, Bees do It, Even Ivory tower Doctors Do It Pillar Five: From Pillar to Post: Best Use of Consultants, Technology, and tips to Ensure Your Marketing Success Chapter 43: Improve Quality, Build Alliances When You Add Ancillary Services Chapter 44: The EMR Difference: From paper Chase to Service-Based Chapter 45: Let Technology Simplify Your Life Chapter 46: Banish the Malpractice Blues Chapter 47: How to Market and Promote Clinical Research Chapter 48: Taking the Stand: Marketing Your Expertise as an Expert Witness Chapter 49: Do Niche Marketing as a Super Specialist Chapter 50: Giving Our Patients a FedEx Experience Chapter 51: Marketing Your Concierge Medical Practice Chapter 52: Hiring a Marketing Consultant Chapter 53: Working with an Architect to Enhance the Patient Experience in Your Office Appendix Chapter 54: Medicine, Marketing, and Mirth: Having Fun with Your Medical Practice Chapter 55: Lagniappe (Something Extra) Chapter 56: Balancing Your Personal and Professional Lives Chapter 57: Getting Started: The Secrets of Marketing
Overview
Foreword Acknowledgments Introduction Contributors About The Authors Pillar One: Love the Ones You're with: Keeping the Patients You Already have Chapter 1: Giving Your Practice a Checkup Chapter 2: Mystery Shop 'Til You Drop Chapter 3: Don't Be late for a Very Important Date Chapter 4: Identifying Moments of Truth Chapter 5: Putting on the Ritz Chapter 6: Your Reception Area Is Your Opportunity to Create a Good First Impression Chapter 7: Improve Patient's Drug Compliance ' Provide Medication Information Chapter 8: One-Step Shopping: Incorporate In-Office Dispensing of Medications Chapter 9: Marketing on 10 Minutes a Day Chapter 10: Different Strokes for Different Folks: Dealing with Demanding Patients Chapter 11: Track Your Oldies and They will Become Goodies Chapter 12: A Transfer Request Does Not Mean Good-Bye Chapter 13: Build the Evidence ' and They Will Come Chapter 14: leave a Paper Trail ' That Leads to the Bottom Line Chapter 15: Stuffers Soften the Bite of the Bill Chapter 16: A Picture Is Worth a Thousand Words: Creating Office videos Chapter 17: Need More Patients? Brochures Are the Cure Chapter 18: Meshing Your Disaster and Marketing Plans Pillar Two: External Marketing: Attracting New Patients to Your Practice Chapter 19: Your Net Worth Is Related to Your Network Chapter 20: There's Strength in Numbers: Support Groups and Group Appointments Can Fill the Bill Chapter 21: Marketing to Ethnic Communities Chapter 22: Closing the Generation Gaps: Marketing to Boomers, seniors, and Gen Xers Chapter 23: Write That Masterpiece ' and Send It to the Lay Press Chapter 24: Nothing Does It Better ' Than a Newsletter Chapter 25: They'll Find You Fast with an Effective Yellow Pages Ad Chapter 26: Care and Feeding of Your Web Site: Learning to Love Spiders and Crawlers Chapter 27: One Small Click for Your Patients, One Giant Leap for Your Practice! Chapter 28: Go Public with Your Message: Speeches That Spur Action Chapter 29: Make Slides That Sizzle Chapter 30: Meet the Press: Create Credibility Through Celebrity Chapter 31: Become an Instant Expert: Write the Book Pillar Three: Motivating Your Staff Chapter 32: Go for the Goad: How to Create Team Spirit Chapter 33: Add Sparkle to Your Staff Meetings Chapter 34: Reach Out and Touch Someone: The Telephone Is the Lifeline of Your Practice Chapter 35: Break Bread and Break the Ice: Start a Lunch-and-Learn Program-Referrals Will Follow Chapter 36: A Match Made in Heaven: Hiring the Perfect Employee for Your Practice Chapter 37: Making office Space Work-for Your Practice and Your Staff Pillar Four: Communicating with Other Physicians and Other Professionals Chapter 38: How to Obtain and Maintain Physician referrals: It Takes Patience, Persistence, Politeness, and Prompt Reporting Chapter 39: Generating Referrals from Nontraditional Sources Chapter 40: Make the Hospital Your Marketing Ally, Not Your Adversary Shared Interests Chapter 41: Big Can Be Better: Marketing for Large Groups Chapter 42: Birds Do It, Bees do It, Even Ivory tower Doctors Do It Pillar Five: From Pillar to Post: Best Use of Consultants, Technology, and tips to Ensure Your Marketing Success Chapter 43: Improve Quality, Build Alliances When You Add Ancillary Services Chapter 44: The EMR Difference: From paper Chase to Service-Based Chapter 45: Let Technology Simplify Your Life Chapter 46: Banish the Malpractice Blues Chapter 47: How to Market and Promote Clinical Research Chapter 48: Taking the Stand: Marketing Your Expertise as an Expert Witness Chapter 49: Do Niche Marketing as a Super Specialist Chapter 50: Giving Our Patients a FedEx Experience Chapter 51: Marketing Your Concierge Medical Practice Chapter 52: Hiring a Marketing Consultant Chapter 53: Working with an Architect to Enhance the Patient Experience in Your Office Appendix Chapter 54: Medicine, Marketing, and Mirth: Having Fun with Your Medical Practice Chapter 55: Lagniappe (Something Extra) Chapter 56: Balancing Your Personal and Professional Lives Chapter 57: Getting Started: The Secrets of Marketing
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