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An Introduction to Public Relations and Communication Management

Course Codes : 100212, COM116, MECO2603

An Introduction to Public Relations and Communication Management

ISBN 9780195578607
Edition 2 Rev ed
Publisher OUP Australia and New Zealand
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Overview
An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.
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