An Introduction to Public Relations and Communication Management addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities. Theory to Practice Practitioner Profiles - the voices of professionals to show students what their future career could look like. From the researcher's desk - illustrate research and look to the future of PR Examples - from Australia, New Zealand and Asia to prepare students for their career. New to this edition: Three new chapters: Chapter 11 Government Relations: Information, Influence and Political Success; Chapter 8 Communicating on the Inside to Build Supportive Workforces; Chapter 15 PR Directions and Beginning a Toolkit For Your Future Career New case studies in each chapter examine real-world examples and how the theories played out in practice. Updated and revised Social Media chapter contains the latest research and theory about how to work in an area that's constantly changing An Introduction to Public Relations and Communication Management is also available as an e-book.