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Analysis for Marketing Planning

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Analysis for Marketing Planning

ISBN : 9780071122245
Publisher : McGraw-Hill Publishing Co.
Author(s) :
Edition : 5 I.S.ed
Overview Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book focuses on the analysis need for sound marketing decisions and is structured around the marketing plan. Rather than attempting to cover all aspects of the marketing plan, the book mainly focuses on the anlaysis pertaining to a product's environment, customers and competitors.

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