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Analysis for Marketing Planning

Analysis for Marketing Planning

ISBN 9780071238311
Edition 6 Revised edition
Publisher McGraw Hill Higher Education
Author(s)
Overview
Chapter 1: Overview Appendix 1A: Marketing Plan Outline Chapter 2: Defining the Competitive Set Chapter 3: Industry Analysis Chapter 4: Competitor Analysis Chapter 5: Customer Analysis Appendix 5A: Economic Value to the Customer Chapter 6: Market Potential and Sales Forecasting Appendix 6A: Time Series.

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