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Analysis for Marketing Planning

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Analysis for Marketing Planning

ISBN : 9780073529844
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 7
Overview "Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

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