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Basic Marketing Research: Pearson New International Edition

Course Codes : MKTG2305, MKTG5465, 200592

Basic Marketing Research: Pearson New International Edition

ISBN 9781292020488
Edition 4
Publisher Pearson Education Limited
Author(s)
Publication Date
Overview

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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