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Basic Marketing Research with Excel

Basic Marketing Research with Excel

ISBN 9780135078228
Edition United States ed of 3rd revised ed
Publisher Prentice Hall
Author(s)
Publication Date
Overview
A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research.
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