Basic Marketing Research with Excel

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Basic Marketing Research with Excel

ISBN : 9780135078228
Publisher : Prentice Hall
Author(s) :
Overview A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research.


Out of Stock

Sign up to get notified when this product is back in stock

List Price : $153.16

Savings : $7.66