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Basics Graphic Design 03: Idea Generation

Basics Graphic Design 03: Idea Generation

ISBN 9782940411818
Publisher AVA Publishing SA
Author(s)
Publication Date
Overview
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
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