IMPORTANT MESSAGE: We are relocating warehouses on Tuesday, 4th April. Our last orders will be dispatched on Monday, 3rd April and we will resume dispatch on Thursday, 6th April. Back-Orders and Express Orders may be delayed if ordered during this period. If you are unsure regarding your order, please send us an email on: contact@zookal.com and we will get back to you as soon as possible

Basics Marketing 01: Consumer Behaviour

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Basics Marketing 01: Consumer Behaviour

ISBN : 9782940373840
Publisher : AVA Publishing SA
Author(s) :
Publication Date :
Overview "Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour. Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories.

$36.99

BackOrder

Leaves warehouse in 2 - 4 business days

List Price : $36.99

or buy now & pay later with