Basics Marketing 01: Consumer Behaviour

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Basics Marketing 01: Consumer Behaviour

ISBN : 9782940373840
Publisher : AVA Publishing SA
Author(s) :
Publication Date :
Overview "Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour. Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories.

$36.99

BackOrder

Leaves warehouse in 2 - 4 business days

List Price : $36.99