close

The Basics of Media Writing

Scott A. Kuehn · ISBN 9781506308104
The Basics of Media Writing | Zookal Textbooks | Zookal Textbooks
Out of stock
$211.25  Save $37.44
$173.81
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$144.10
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher CONGRESSIONAL QUARTERLY
Author(s) Scott A. Kuehn
Edition 1
Published 17th January 2017
Related course codes
This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for any format.
Translation missing: en.general.search.loading