Becoming a Public Relations Writer: A Writing Process Workbook for the Profession
Lawrence Erlbaum Associates Inc
Ronald D. Smith
Using no-nonsense language, realistic examples, easy-to-follow steps and interesting exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven through the text, with examples and exercises that deal with public relations as practised by corporations, non-profit agencies and other types of organization, large and small. In addition, the book addresses a comprehensive list of public relations writing formats, from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in the book as part of an integrated communication package.
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