Your cart is empty
Publisher | John Wiley & Sons Inc (US) |
Author(s) | Bill Schmarzo |
Subtitle | Understanding How Data Powers Big Business |
Edition | 1 |
Published | 27th September 2013 |
Related course codes |
Understanding How Data Powers Big Business
Leverage big data to add value to your business
Social media analytics, web-tracking, and other technologies
help companies acquire and handle massive amounts of data to better
understand their customers, products, competition, and markets.
Armed with the insights from big data, companies can improve
customer experience and products, add value, and increase return on
investment. The tricky part for busy IT professionals and
executives is how to get this done, and that's where this practical
book comes in. Big Data: Understanding How Data Powers Big
Business is a complete how-to guide to leveraging big data to
drive business value.
Full of practical techniques, real-world examples, and hands-on
exercises, this book explores the technologies involved, as well as
how to find areas of the organization that can take full advantage
of big data.
Big Data: Understanding How Data Powers Big Business is
written by one of Big Data's preeminent experts, William Schmarzo.
Don't miss his invaluable insights and advice.