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Search results for a preface to marketing management

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    Peter, J. Paul; Donnelly Jr., James H.

    ISBN : 9781260287257

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    Fitzpatrick, Heather; Fitzpatrick, Heather

    ISBN : 9781937352677

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    Peter, J. Paul; Donnelly, Jr, James H

    ISBN : 9780077861056

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    Kotabe, Masaaki (Mike); Kotabe, Masaaki (Mike); Helsen, Kristiaan; Helsen, Kristiaan

    ISBN : 9781119298847

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    Kotabe, Masaaki (Mike); Kotabe, Masaaki (Mike); Helsen, Kristiaan; Helsen, Kristiaan

    ISBN : 9781119667162

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    Lee, Kiefer; Lee, Kiefer; Carter, Steve; Carter, Steve

    ISBN : 9780199609703

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    Mudie, Peter; Pirrie, Angela

    ISBN : 9781138138735

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    Sutton, Dave; Sutton, Dave; Klein, Tom; Klein, Tom; Zyman, Sergio; Zyman, Sergio

    ISBN : 9780471267720

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    Reid, Robert D.; Bojanic, David C.; Reid, Robert D.; Bojanic, David C.

    ISBN : 9780470088586

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    Robert Dahlstrom

    ISBN : 9780324789140

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    David A. Aaker

    ISBN : 9780470317242

    Best Matching Products for a preface to marketing management
    18% Off

    Peter, J. Paul; Donnelly Jr., James H.

    Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for ... to maintain its position as a leading marketing management text. The fifteenth edition ...

    ISBN : 9781260287257

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    Fitzpatrick, Heather; Fitzpatrick, Heather

    ... returns on their marketing than others within their market. The 3 main ... A marketing performance evaluation tool to assess and improve your organization's marketing management ...

    ISBN : 9781937352677

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    Peter, J. Paul; Donnelly, Jr, James H

    ... OF MARKETING Part A – Introduction Chapter 1: Strategic Planning and the Marketing Management ... SECTION IV – MARKETING MANAGEMENT CASES Case Group A: Market Opportunity Analysis Case 1 ...

    ISBN : 9780077861056

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    Michael D Hutt

    ... you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world ... business-to-business marketing, presents a managerial rather than a descriptive treatment of ...

    ISBN : 9780324581676

    15% Off

    Kotabe, Masaaki (Mike); Kotabe, Masaaki (Mike); Helsen, Kristiaan; Helsen, Kristiaan

    ... on a global basis and achievement of overall corporate goals. Global Marketing Management ... well as marketing issues that arise from the acutely recessionary market environment ...

    ISBN : 9781119298847

    15% Off

    Kotabe, Masaaki (Mike); Kotabe, Masaaki (Mike); Helsen, Kristiaan; Helsen, Kristiaan

    Global Marketing Management, 8th Australia and New Zealand ... a global context. Building upon four main themes, the text discusses marketing management ...

    ISBN : 9781119667162

    16% Off

    Lee, Kiefer; Lee, Kiefer; Carter, Steve; Carter, Steve

    Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions ... be applied to the management of global marketing programmes. The authors equip ...

    ISBN : 9780199609703

    15% Off

    Mudie, Peter; Pirrie, Angela

    ... service industry with a specific focus on the management and marketing elements.This ... employees and internal marketing; and a discussion of revenue management issues in managing ...

    ISBN : 9781138138735

    15% Off

    Sutton, Dave; Sutton, Dave; Klein, Tom; Klein, Tom; Zyman, Sergio; Zyman, Sergio

    ... Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM ... strategy, information technology, and brand marketing.Buy New

    ISBN : 9780471267720

    15% Off

    Reid, Robert D.; Bojanic, David C.; Reid, Robert D.; Bojanic, David C.

    ... marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing ...

    ISBN : 9780470088586

    18% Off

    Robert Dahlstrom

    GREEN MARKETING MANAGEMENT helps individuals make informed decisions ... the emerging field of green marketing management, including a useful exploration of the ...

    ISBN : 9780324789140

    15% Off

    David A. Aaker

    ... a few decades ago; nearly all firms today operate in dynamic markets ... , "Strategic Market Management", helps managers identify, implement, prioritize, and adapt market-driven business strategies ...

    ISBN : 9780470317242