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    Best Matching Products for advertising: an imc perspective
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    Belch, George E.; Belch, Michael A.; Kerr, Gayle; Powell, Irene

    ISBN : 9781760421212

    50% Off

    Belch, George E.; Belch, Michael A.

    ISBN : 9781760421595

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    Moriarty, Sandra; Mitchell, Nancy, D.; Wells, William, D.

    ISBN : 9781292017396

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    Dr Esther Thorson (University of Missouri, Columbia, USA University of Missouri/Columbia University ...

    ISBN : 9781111528751

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    Arens, William F.; Weigold, Michael F.; Arens, Christian

    ISBN : 9781260570830

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    Best Matching Products for advertising: an imc perspective
    18% Off

    Belch, George E.; Waller, David

    Advertising: An IMC Perspective (by George E Belch)Belch, ... developments taking place in the advertising world. A wealth of online ...

    ISBN : 9781760421373

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    Belch, George E.; Belch, Michael A.; Kerr, Gayle; Powell, Irene

    ... -edge developments are impacting the IMC program of marketers.All vignettes ... developments taking place in the advertising world. A wealth of online ...

    ISBN : 9781760421212

    50% Off

    Belch, George E.; Belch, Michael A.

    ... , and evaluate Integrated Marketing Communications (IMC) programs, one must understand the ... /Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from ...

    ISBN : 9781760421595

    18% Off

    George E. Belch

    ... edition continues its Advertising focus with an emphasis on IMC. It includes ... consumer. The integrated marketing communications perspective (the theme of the text ...

    ISBN : 9780073381091

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    Moriarty, Sandra; Mitchell, Nancy, D.; Wells, William, D.

    For introductory courses in advertising Advertising tracks the changes in today' ... . It also includes an increased IMC and brand focus. Buy New

    ISBN : 9781292017396

    18% Off

    Hopkins, Claude

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still ...

    ISBN : 9780844231013

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    Dr Esther Thorson (University of Missouri, Columbia, USA University of Missouri/Columbia University ...

    ... accompaniment to any of the Advertising and IMC advertising texts. It can serve ...

    ISBN : 9781111528751

    18% Off

    Arens, William F.; Weigold, Michael F.; Arens, Christian

    ... chapters) intended for courses in Advertising and Integrated Marketing Communication. The ... rate of change in advertising and IMC over the past several years ...

    ISBN : 9781260570830

    15% Off

    Tellis, Gerard J.

    ... many popular myths about advertising, such as:* Advertising has a powerful influence ... establishes the following truths about advertising:* Advertising is vitally important for free ...

    ISBN : 9780761922537

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    Gill, Leslie Ernest

    ... public reaction to various advertising appeals. The advertising aspect of psychology involves ... advertisement or poster? This question Advertising and Psychology attempts to answer ...

    ISBN : 9780415817707

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    Davis, Joel, J.

    ... . In order to become successful advertising professionals, students need to understand ... in brand mapping, segmentation, advertising testing and advertising optimization via multivariate research ...

    ISBN : 9780132128322

    15% Off

    Tellis, Gerard J.

    ... many popular myths about advertising, such as:* Advertising has a powerful influence ... establishes the following truths about advertising:* Advertising is vitally important for free ...

    ISBN : 9780761922520