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    Best Matching Products for advertising: an imc perspective
    Edition #11

    Moriarty, Sandra; Mitchell, Nancy; Wood, Charles; Wells, William

    ISBN : 9781292262062

    Edition #2

    Rodgers, Shelly; Thorson, Esther

    ISBN : 9780815382508

    Edition #2

    Rodgers, Shelly; Thorson, Esther

    ISBN : 9780415886611

    Rodgers, Shelly; Thorson, Esther

    ISBN : 9780415886628

    Edition #2

    Rodgers, Shelly; Thorson, Esther

    ISBN : 9780815382492

    Edition #10

    Moriarty, Sandra; Mitchell, Nancy, D.; Wells, William, D.

    ISBN : 9781292017396

    Best Matching Products for advertising: an imc perspective
    Edition #11

    Belch, George E; Belch, Michael A

    ... , and evaluate Integrated Marketing Communications (IMC) programs, one must understand the ... theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from ...

    ISBN : 9781760421595

    Edition #11

    Moriarty, Sandra; Mitchell, Nancy; Wood, Charles; Wells, William

    ... and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents ... marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand ...

    ISBN : 9781292262062

    Gill, Leslie Ernest

    ... public reaction to various advertising appeals. The advertising aspect of psychology involves ... advertisement or poster? This question Advertising and Psychology attempts to answer. ...

    ISBN : 9780415817707

    Taplin, Walter

    ... massive feature of contemporary life. Advertising has deeper and more interesting ...

    ISBN : 9780415817868

    Edition #2

    Rodgers, Shelly; Thorson, Esther

    ... including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new ... areas such as native advertising, political advertising, mobile advertising, and digital video ...

    ISBN : 9780815382508

    Edition #2

    William Wells

    Course Codes : , MKT307 , MARK250

    ... digital media add value to advertising? Advertising: Principles and Practice 2e is ... sustainable issues are comprehensively covered. Advertising: Principles and Practice 2e is ...

    ISBN : 9781442525122

    Rodgers, Shelly; Thorson, Esther

    ... , and readings written by leading advertising scholars and educators. Utilizing McGuire's ... , including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a ...

    ISBN : 9780415886611

    Rodgers, Shelly; Thorson, Esther

    ... , and readings written by leading advertising scholars and educators. Utilizing McGuire's ... , including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a ...

    ISBN : 9780415886628

    Edition #2

    Rodgers, Shelly; Thorson, Esther

    ... including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new ... areas such as native advertising, political advertising, mobile advertising, and digital video ...

    ISBN : 9780815382492

    Edition #10

    Moriarty, Sandra; Mitchell, Nancy, D.; Wells, William, D.

    For introductory courses in advertising Advertising tracks the changes in today's ... It also includes an increased IMC and brand focus. Buy New

    ISBN : 9781292017396