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33 search results for advertising and integrated marketing communications

    Best Matching Products for advertising and integrated marketing communications
    Edition #3

    Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

    ISBN : 9781743078655

    Edition #3

    Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

    ISBN : 9781760421205

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    ISBN : 9781498540025

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    ISBN : 9781498540049

    Edition #6

    De Pelsmacker, Patrick; Geuens, Maggie; Van Den Bergh, Joeri

    ISBN : 9781292135762

    Edition #1

    Dahlen, Micael; Dahlen, Micael; Lange, Fredrik; Lange, Fredrik; Smith, Terry; Smith, Terry

    ISBN : 9780470319925

    Winchester, Maxwell

    ISBN : 9780195596717

    Best Matching Products for advertising and integrated marketing communications
    Edition #3

    Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

    ... Advertising, MKTG3112 - Marketing Communications, BS205 - Advertising & Promotion, MKTG2033 - Advertising, MKTG605 - INTEGRATED MARKETING COMMUNICATION ...

    ISBN : 9781743078655

    Edition #3

    Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

    Course Codes : ADVT2509 , MKTG2000

    ... and their communications agencies are using integrated marketing communications are new ... integrated marketing communications from industry., ADVT2509 - Foundations of Advertising, MKTG2000 - INTEGRATED MARKETING ...

    ISBN : 9781760421205

    Edition #2

    George E. Belch

    Course Codes : , H5EA , MKTG30010

    ... conventional advertising methods to the more widely recognised mix of an integrated marketing communication ... the first edition, recognising that advertising has become a blank canvas ...

    ISBN : 9780070997981

    Edition #8

    Clow, Kenneth E. & Baack, Donald

    Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and ... of integrating all marketing communications and helps students understand how communications are ...

    ISBN : 9781292222691

    Copley, Paul

    ... on the prime issues in integrated marketing communications and is designed to encourage ... marketing communications as reflected in the media, with particular emphasis given to advertising ...

    ISBN : 9781138145993

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... and experiential marketing, and related fields of strategic communication. This book explores ...

    ISBN : 9781498540025

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... and experiential marketing, and related fields of strategic communication. This book explores ...

    ISBN : 9781498540049

    Edition #10

    Belch, George E; Belch, Michael A

    Course Codes : , 24736 , 733IMC , ENT305 , 733MCOM , MDIA2005

    ... to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications ... Advertising: The Creative Dimensions, EFB336, 733MCOM - Marketing Communications, EFB336, ENT305 - Integrated ...

    ISBN : 9780078028977

    Edition #7

    Kenneth E. Clow

    Course Codes : 102056 , MKT202 , 321MCOM

    For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks ...

    ISBN : 9781292093635

    Edition #6

    De Pelsmacker, Patrick; Geuens, Maggie; Van Den Bergh, Joeri

    ... for European students of marketing communications. Providing an extensive overview ... communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing, online communications ...

    ISBN : 9781292135762

    Edition #1

    Dahlen, Micael; Dahlen, Micael; Lange, Fredrik; Lange, Fredrik; Smith, Terry; Smith, Terry

    ... , setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. ... with recent academic research and market place dynamics. The format is ...

    ISBN : 9780470319925

    Winchester, Maxwell

    Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to ... case studies, this text explores communication theory, strategy and planning, and ...

    ISBN : 9780195596717