• Free delivery over $80 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Rent Or Buy New Textbooks Online

    Best Matching Products for advertising and integrated marketing communications
    Edition #3

    Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

    ISBN : 9781743078655

    Edition #3

    Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

    ISBN : 9781760421205

    Edition #2
    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    ISBN : 9781498540025

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    ISBN : 9781498540049

    Edition #1

    John R. Rossiter

    ISBN : 9781741032697

    Edition #6

    De Pelsmacker, Patrick; Geuens, Maggie; Van Den Bergh, Joeri

    ISBN : 9781292135762

    Best Matching Products for advertising and integrated marketing communications
    Edition #3

    Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

    ... impacting the IMC program of marketers. All vignettes, cases and ... Advertising, MKTG3112 - Marketing Communications, BS205 - Advertising & Promotion, MKTG2033 - Advertising, MKTG605 - INTEGRATED MARKETING COMMUNICATION ...

    ISBN : 9781743078655

    Edition #3

    Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

    Course Codes : ADVT2509 , MKTG2000

    ... impacting the IMC program of marketers. All vignettes, cases and boxes ... of integrated marketing communications from industry., ADVT2509 - Foundations of Advertising, MKTG2000 - INTEGRATED MARKETING COMMUNICATIONSBuy ...

    ISBN : 9781760421205

    Edition #2

    George E. Belch

    Course Codes : , H5EA , MKTG30010

    ... conventional advertising methods to the more widely recognised mix of an integrated marketing communication ... , recognising that advertising has become a blank canvas, where marketers must look ...

    ISBN : 9780070997981

    Edition #2

    David Pickton

    Integrated Marketing Communications, 2e David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into ... general marketing communications, the book also appeals to students taking advertising, public ...

    ISBN : 9780273676454

    Edition #7

    George E. Belch

    ... of advertising to the more widely recognized approach of implementing an integrated marketing communications ...

    ISBN : 9780073255965

    Edition #8

    Clow, Kenneth E. & Baack, Donald

    Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students ... students understand the vital links marketers use to connect with consumers.Buy ...

    ISBN : 9781292222691

    Copley, Paul

    ... on the prime issues in integrated marketing communications and is designed to encourage ... marketing communications as reflected in the media, with particular emphasis given to advertising ...

    ISBN : 9781138145993

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... and experiential marketing, and related fields of strategic communication. This book explores ...

    ISBN : 9781498540025

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... and experiential marketing, and related fields of strategic communication. This book explores ...

    ISBN : 9781498540049

    Edition #1

    John R. Rossiter

    ... Marketing Communications covers all contemporary forms of marcoms - brand advertising and direct-response advertising ... for being comprehensive and contemporary. Marketing Communications is suitable for undergraduate and ...

    ISBN : 9781741032697

    Edition #1

    TAYLOR

    ... practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes ... functional areas - from advertising to direct marketing, from marketing public relations to ...

    ISBN : 9781861521965

    Edition #6

    De Pelsmacker, Patrick; Geuens, Maggie; Van Den Bergh, Joeri

    ... for European students of marketing communications. Providing an extensive overview ... communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing, online communications ...

    ISBN : 9781292135762