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15 search results for advertising and integrated marketing communications

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    Best Matching Products for advertising and integrated marketing communications
    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    ISBN : 9781498540025

    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    ISBN : 9781498540049

    Best Matching Products for advertising and integrated marketing communications
    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... and experiential marketing, and related fields of strategic communication. This book explores ...

    ISBN : 9781498540025

    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... and experiential marketing, and related fields of strategic communication. This book explores ...

    ISBN : 9781498540049

    17% Off

    Kenneth Clow

    ... of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications ...

    ISBN : 9780273753285

    17% Off

    Kenneth Clow, Donald E. Baack

    ... undergraduate Advertising and Integrated Marketing Communication courses.This ... integrated marketing communications.The carefully integrated approach of this text blends advertising, promotions, and marketing communications ...

    ISBN : 9781486041732

    20% Off

    BIEG/TOLAND

    ... leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With ... traditional marketing. Revisions to this most current IMC text on the market ...

    ISBN : 9781337282659

    20% Off

    Kirsten Strausbaugh

    1. Advertising from a Marketing Communications Perspective. 2. The Research Foundation ... Moves People. 7. Integrated Communications. 8. Enhancing the Marketing Communication Mix. 9. Communication Planning: Media ...

    ISBN : 9781133434801

    ... INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. ... treatment on the fundamentals of advertising and promotion are the ...

    ISBN : 9780324665314

    22% Off

    George E. Belch

    ... of advertising to the more widely recognized approach of implementing an integrated marketing communications ... message to the consumer. The integrated marketing communications perspective (the theme of the ...

    ISBN : 9780073381091

    16% Off

    Eagle, Lynne; Dahl, Stephan; Czarnecka, Barbara; Lloyd, Jenny

    ... the Institute for Practitioners in Advertising (IPA) show how actual challenges ... turn theory into the right integrated communication plan, in order to succeed ...

    ISBN : 9780415507707

    16% Off

    Eagle, Lynne; Dahl, Stephan; Czarnecka, Barbara; Lloyd, Jenny

    ... the Institute for Practitioners in Advertising (IPA) show how actual challenges ... turn theory into the right integrated communication plan, in order to succeed ...

    ISBN : 9780415507714

    15% Off

    Copley, Paul; Copley, Paul

    ... integrated marketing communications, which includes a blend of sales promotion, advertising management, direct marketing ... , PR, corporate communications, social media ...

    ISBN : 9780857027870

    8% Off

    Bax, Steve; Woodhouse, Paul

    Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of ... purpose and uses of communications; the promotional mix; advertising tools; public relations ...

    ISBN : 9780749470616