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8 search results for advertising and promotion: an integrated marketing communications perspective

    Best Matching Products for advertising and promotion: an integrated marketing communications perspective
    Best Matching Products for advertising and promotion: an integrated marketing communications perspective
    Edition #10

    Belch, Michael A; Belch, George E

    Course Codes : , 24736 , 733IMC , ENT305 , 733MCOM , MDIA2005

    ... - Advertising: The Creative Dimensions, EFB336, 733MCOM - Marketing Communications, EFB336, ENT305 - Integrated Promotions ...

    ISBN : 9780078028977

    Edition #9

    George E. Belch

    Course Codes : , IMC102 , IMC112

    ... of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal ... message to the consumer. The integrated marketing communications perspective (the theme of the text ...

    ISBN : 9780073404868

    Edition #11

    Belch, George E; Belch, Michael A

    Course Codes : 24210 , MKT570 , MARK2053 , MKT01907

    ... overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws ...

    ISBN : 9781259548147

    Edition #8

    George E. Belch

    ... of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal ... message to the consumer. The integrated marketing communications perspective (the theme of the text ...

    ISBN : 9780073381091

    Edition #7

    Kenneth E. Clow

    Course Codes : 102056 , MKT202 , 321MCOM

    For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to ...

    ISBN : 9781292093635

    Edition #1

    Rossiter, John R

    ... , the authors combine marketing communications and advertising with the branding perspective, providing students with ... approach to creating a comprehensive marketing plan.Buy New

    ISBN : 9781526438652

    Edition #8

    Clow, Kenneth E. & Baack, Donald

    Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and ... of integrating all marketing communications and helps students understand how communications are ...

    ISBN : 9781292222691

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... , branding, promotions, event and experiential marketing, and related ...

    ISBN : 9781498540025

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... , branding, promotions, event and experiential marketing, and related ...

    ISBN : 9781498540049

    Winchester, Maxwell

    Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to ... case studies, this text explores communication theory, strategy and planning, and ...

    ISBN : 9780195596717

    Winchester, Maxwell

    Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to ... case studies, this text explores communication theory, strategy and planning, and ...

    ISBN : 9780195596724

    Winchester, Maxwell

    Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to ... case studies, this text explores communication theory, strategy and planning, and ...

    ISBN : 9780190313944