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9 search results for advertising and promotion: an integrated marketing communications perspective

    Best Matching Products for advertising and promotion: an integrated marketing communications perspective
    Edition #3

    Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

    ISBN : 9781743078655

    Edition #5

    Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp and J. Craig Andrews

    ISBN : 9780170386517

    Edition #11

    Winchester, Maxwell

    ISBN : 9780195596717

    Best Matching Products for advertising and promotion: an integrated marketing communications perspective
    Edition #10

    Belch, Michael A; Belch, George E

    Course Codes : , 24736 , 733IMC , ENT305 , 733MCOM , MDIA2005

    ... - Advertising: The Creative Dimensions, EFB336, 733MCOM - Marketing Communications, EFB336, ENT305 - Integrated Promotions ...

    ISBN : 9780078028977

    Edition #9

    George E. Belch

    Course Codes : , IMC102 , IMC112

    ... of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal ... message to the consumer. The integrated marketing communications perspective (the theme of the text ...

    ISBN : 9780073404868

    Edition #11

    Belch, George E; Belch, Michael A

    Course Codes : 24210 , MKT570 , MARK2053 , MKT01907

    ... overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws ...

    ISBN : 9781259548147

    Edition #8

    George E. Belch

    ... of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal ... message to the consumer. The integrated marketing communications perspective (the theme of the text ...

    ISBN : 9780073381091

    Edition #3

    Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

    ... of Advertising, MKTG3112 - Marketing Communications, BS205 - Advertising & Promotion, MKTG2033 - Advertising, MKTG605 - INTEGRATED MARKETING COMMUNICATION ...

    ISBN : 9781743078655

    Edition #4

    Bill Chitty

    Course Codes : , BS205 , MMK393 , BHO2265 , MARK333 , MKTG5501

    ... Integrated Marketing Communications, MKTG5501 - Integrated Marketing Communications, EFB336, MARK333 - Marketing Communications & Advertising, EFB336, BS205 - Advertising & Promotion ...

    ISBN : 9780170254304

    Edition #5

    Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp and J. Craig Andrews

    Course Codes : 9109 , 9496 , 200086 , AMB202 , MKG220 , MKT310 , MKTG306 , BUSN2050

    ... Principles of Marketing Communication, BUSN2050 - Integrated Marketing Communication, MKG220 - Marketing Communication, AMB202 - Integrated Marketing Communication, MKTG306 - ...

    ISBN : 9780170386517

    Edition #2

    George E. Belch

    Course Codes : , H5EA , MKTG30010

    ... conventional advertising methods to the more widely recognised mix of an integrated marketing communication ... the first edition, recognising that advertising has become a blank canvas ...

    ISBN : 9780070997981

    Edition #11

    Belch, George E; Belch, Michael A

    ... overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws ...

    ISBN : 9781760421595

    Winchester, Maxwell

    Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to ... case studies, this text explores communication theory, strategy and planning, and ...

    ISBN : 9780190313944

    Winchester, Maxwell

    Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to ... case studies, this text explores communication theory, strategy and planning, and ...

    ISBN : 9780195596724

    Winchester, Maxwell

    Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to ... case studies, this text explores communication theory, strategy and planning, and ...

    ISBN : 9780195596717