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Search results for advertising and promotion: an integrated marketing communications perspective

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    Best Matching Products for advertising and promotion: an integrated marketing communications perspective
    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    ISBN : 9781498540025

    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    ISBN : 9781498540049

    17% Off

    De Pelsmacker, Patrick; Geuens, Maggie; Van Den Bergh, Joeri

    ISBN : 9781292135762

    15% Off

    Dahlen, Micael; Dahlen, Micael; Lange, Fredrik; Lange, Fredrik; Smith, Terry; Smith, Terry

    ISBN : 9780470319925

    12% Off

    Herrmann, Andrew; Herbig, Art

    ISBN : 9781498523929

    Best Matching Products for advertising and promotion: an integrated marketing communications perspective
    22% Off

    George E. Belch

    ... of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal ... message to the consumer. The integrated marketing communications perspective (the theme of the text ...

    ISBN : 9780073381091

    31% Off

    Belch, George E; Belch, Michael A

    ... overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws ...

    ISBN : 9781760421595

    23% Off

    Winchester, Maxwell

    Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to ... case studies, this text explores communication theory, strategy and planning, and ...

    ISBN : 9780195596717

    26% Off

    Rossiter, John R

    ... , the authors combine marketing communications and advertising with the branding perspective, providing students with ... approach to creating a comprehensive marketing plan.Buy New

    ISBN : 9781526438652

    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... , branding, promotions, event and experiential marketing, and related ...

    ISBN : 9781498540025

    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... , branding, promotions, event and experiential marketing, and related ...

    ISBN : 9781498540049

    17% Off

    De Pelsmacker, Patrick; Geuens, Maggie; Van Den Bergh, Joeri

    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing ...

    ISBN : 9781292135762

    20% Off

    NUNAN

    ... Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market ... textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and ...

    ISBN : 9781408064979

    15% Off

    Dahlen, Micael; Dahlen, Micael; Lange, Fredrik; Lange, Fredrik; Smith, Terry; Smith, Terry

    ... , setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. ... with recent academic research and market place dynamics. The format is ...

    ISBN : 9780470319925

    12% Off

    Herrmann, Andrew; Herbig, Art

    Communication Perspectives on Popular Culture contains all ... how popular culture, media, and communication influence our everyday lives.Buy New

    ISBN : 9781498523929

    17% Off

    Kenneth Clow

    ... of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together ...

    ISBN : 9780273753285

    17% Off

    Kenneth Clow, Donald E. Baack

    ... undergraduate Advertising and Integrated Marketing Communication courses.This ... integrated marketing communications.The carefully integrated approach of this text blends advertising, promotions, and marketing communications ...

    ISBN : 9781486041732