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Search results for advertising and promotion an integrated marketing communications perspective 9781259548147

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    18% Off

    Winchester, Maxwell

    ISBN : 9780195596717

    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    ISBN : 9781498540025

    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    ISBN : 9781498540049

    15% Off

    Schultz, Don; Patti, Charles H.; Kitchen, Philip J.

    ISBN : 9780415668927

    15% Off

    Schultz, Don; Patti, Charles H.; Kitchen, Philip J.

    ISBN : 9781138008946

    18% Off

    Winchester, Maxwell

    Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to ... case studies, this text explores communication theory, strategy and planning, and ...

    ISBN : 9780195596717

    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... , branding, promotions, event and experiential marketing, and related ...

    ISBN : 9781498540025

    12% Off

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... , branding, promotions, event and experiential marketing, and related ...

    ISBN : 9781498540049

    12% Off

    Persuit, Jeanne

    ... the theory and practice of integrated marketing communication, with a theoretical grounding in ... offer a temperate and informed perspective of the implications of social ...

    ISBN : 9781498516167

    16% Off

    Kenneth Clow

    ... of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together ...

    ISBN : 9780273753285

    15% Off

    Schultz, Don; Patti, Charles H.; Kitchen, Philip J.

    ... academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of ... concept to fit their own market situations. Further, dramatic changes have ...

    ISBN : 9780415668927

    15% Off

    Schultz, Don; Patti, Charles H.; Kitchen, Philip J.

    ... academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of ... concept to fit their own market situations. Further, dramatic changes have ...

    ISBN : 9781138008946

    18% Off

    George E. Belch

    ... of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal ... message to the consumer. The integrated marketing communications perspective (the theme of the text ...

    ISBN : 9780073381091

    16% Off

    Kenneth Clow, Donald E. Baack

    ... lens of integrated marketing communications.The carefully integrated approach of this text blends advertising, promotions, and marketing communications together ...

    ISBN : 9781486041732

    ... market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. ... the fundamentals of advertising and promotion are the focus ...

    ISBN : 9780324665314

    15% Off

    Percy, Larry

    The key to effective integrated marketing communication is planning, and that is ... media; a section on content marketing.Buy New

    ISBN : 9781138056251

    15% Off

    Percy, Larry

    The key to effective integrated marketing communication is planning, and that is ... media; a section on content marketing.Buy New

    ISBN : 9781138058323