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Search results for advertising and promotion an integrated marketing communications perspective 9781259548147

    Best Matching Products for advertising and promotion an integrated marketing communications perspective 9781259548147
    Best Matching Products for advertising and promotion an integrated marketing communications perspective 9781259548147
    Edition #11

    Belch, George E; Belch, Michael A

    Course Codes : 24210 , MKT570 , MARK2053 , MKT01907

    ... overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws ...

    ISBN : 9781259548147

    Edition #10

    Belch, Michael A; Belch, George E

    Course Codes : , 24736 , 733IMC , ENT305 , 733MCOM , MDIA2005

    ... - Advertising: The Creative Dimensions, EFB336, 733MCOM - Marketing Communications, EFB336, ENT305 - Integrated Promotions ...

    ISBN : 9780078028977

    Edition #9

    George E. Belch

    Course Codes : , IMC102 , IMC112

    ... of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal ... message to the consumer. The integrated marketing communications perspective (the theme of the text ...

    ISBN : 9780073404868

    Edition #8

    George E. Belch

    ... of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal ... message to the consumer. The integrated marketing communications perspective (the theme of the text ...

    ISBN : 9780073381091

    Edition #8

    Clow, Kenneth E. & Baack, Donald

    Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and ... of integrating all marketing communications and helps students understand how communications are ...

    ISBN : 9781292222691

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... , branding, promotions, event and experiential marketing, and related ...

    ISBN : 9781498540025

    Edition #1

    Persuit, Jeanne; Marinchak, Christina McDowell

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations ... , branding, promotions, event and experiential marketing, and related ...

    ISBN : 9781498540049

    Copley, Paul

    ... on the prime issues in integrated marketing communications and is designed to encourage ... marketing communications as reflected in the media, with particular emphasis given to advertising ...

    ISBN : 9781138145993

    Edition #6

    De Pelsmacker, Patrick; Geuens, Maggie; Van Den Bergh, Joeri

    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing ...

    ISBN : 9781292135762

    Edition #1

    NUNAN

    ... Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market ... textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and ...

    ISBN : 9781408064979

    Winchester, Maxwell

    Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to ... case studies, this text explores communication theory, strategy and planning, and ...

    ISBN : 9780195596717

    Edition #8

    ... INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. ... on the fundamentals of advertising and promotion are the focus of ...

    ISBN : 9780324665314