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13 search results for creative strategy in advertising

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    Best Matching Products for creative strategy in advertising
    15% Off

    Altstiel, Tom; Grow, Jean M.; Jennings, Marcel

    ISBN : 9781506386966

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    Altstiel, Tom; Grow, Jean M.; Jennings, Marcel

    ISBN : 9781544370361

    Best Matching Products for creative strategy in advertising
    15% Off

    Altstiel, Tom

    Advertising Creative, Fourth Edition gets right to the point of advertising by stressing key ... as award-winning experts in creative advertising, Tom Altstiel and Jean Grow ...

    ISBN : 9781506315386

    15% Off

    Altstiel, Tom; Grow, Jean M.; Jennings, Marcel

    Advertising Creative, Fifth Edition gets right to the point of advertising by stressing key ... as award-winning experts in creative advertising, Tom Altstiel, Jean Grow, and ...

    ISBN : 9781506386966

    15% Off

    Altstiel, Tom; Grow, Jean M.; Jennings, Marcel

    ... his background as a copywriter, creative director and from teaching at ...

    ISBN : 9781544370361

    15% Off

    Freberg, Karen J.

    Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by ... on strategic communication—from PR, advertising, and marketing, to non-profit ...

    ISBN : 9781506387109

    15% Off

    Plummer, Joe

    ... -backed learning." ?Rod DeVar, Manager, Advertising and Promotion, United States Postal ... meant to set objectives, establish creative strategies, and measure results. The book ...

    ISBN : 9780470051054

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    Kirsten Strausbaugh

    1. Advertising from a Marketing Communications Perspective. ... . Building the Marketing Communication Strategy. 6. Developing a Creative Strategy that Moves People ...

    ISBN : 9781133434801

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    Morrison, Margaret Ann

    ... in uncovering insights useful for advertising strategy development, creative development, and concurrent and ... undergraduate and graduate courses in advertising, account planning, management, consumer behavior ...

    ISBN : 9780761923831

    Barfoot

    ... currently runs the BA (Hons) Advertising course at Southampton Solent University ... years' experience in advertising. She lectures on advertising strategy and market research at ...

    ISBN : 9782940411566

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    Landa, Robin; Landa, Robin

    ... concepts and strategies for social media, digital media, pull marketing, creative content ... creative directors Build your knowledge base around the reality of modern advertising ...

    ISBN : 9781118971055

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    George E. Belch

    ... utilize a myriad of tools (advertising, public relations, direct marketing, interactive ... implementing an integrated marketing communications strategy. The text underscores the importance ...

    ISBN : 9780073381091

    15% Off

    Morrison, Margaret Ann

    Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the ... processes such as writing a creative brief or conducting an online ...

    ISBN : 9780761925996