Cees, van Riel; Van Riel, Cees B.M.; Fombrun, Charles J.; Fombrun, Charles J.
... on identity, identification, reputation and corporate branding, it illustrates how communicating ... and creating a positive reputation.
Essentials of Corporate Communication features original examples ...
Part I Overview
1Introduction to Corporate Finance
2Financial Statements and Cash Flow
17Options and Corporate Finance
18Short-Term Finance and Planning
20International Corporate Finance
21 Mergers ...