... on identity, identification, reputation and corporate branding, it illustrates how communicating ... and creating a positive reputation.
Essentials of Corporate Communication features original examples ...
Jordan, Bradford D; Jaffe, Jeffrey; Westerfield, Randolph W; Ross, Stephen A.
Part I Overview
1Introduction to Corporate Finance
2Financial Statements and Cash Flow
17Options and Corporate Finance
18Short-Term Finance and Planning
20International Corporate Finance
21 Mergers ...