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27 search results for framework for marketing management

    Best Matching Products for framework for marketing management
    Edition #1

    Nordhielm, Christie L.; Dapena-Baron, Marta; Nordhielm, Christie L.; Dapena-Baron, Marta

    ISBN : 9781118014554

    Edition #3

    Sargeant, Adrian; Sargeant, Adrian

    ISBN : 9780199236152

    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ISBN : 9781138714380

    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ISBN : 9781138714397

    Penaloza, Lisa ; Toulouse, Nil; Massimiliano Visconti, Luca

    ISBN : 9780415606820

    Edition #2

    Lancaster, Geoffrey; Massingham, Lester

    ISBN : 9781138038882

    Edition #2

    Lancaster, Geoffrey; Massingham, Lester

    ISBN : 9781138038967

    Best Matching Products for framework for marketing management
    Edition #1

    Nordhielm, Christie L.; Dapena-Baron, Marta; Nordhielm, Christie L.; Dapena-Baron, Marta

    Marketing Management: The Big Picture offers a ... strategy-through-execution process. The framework allows students to understand strategic marketing as a ...

    ISBN : 9781118014554

    Copley, Paul

    Marketing Communications Management: concepts and theories, cases and ... and provides a set of frameworks that facilitate both learning and ...

    ISBN : 9781138145993

    Edition #3

    Sargeant, Adrian; Sargeant, Adrian

    The third edition of Marketing Management for Nonprofit Organizations builds on ... moves on to develop a framework for marketing planning, including a detailed ...

    ISBN : 9780199236152

    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ... markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. ... consumer behavior and market segments A project management-based framework. This multidisciplinary approach ...

    ISBN : 9781138714380

    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ... markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. ... consumer behavior and market segments A project management-based framework. This multidisciplinary approach ...

    ISBN : 9781138714397

    Edition #5

    Philip Kotler

    Course Codes : , MKTG600

    ... students outside the United States. Framework for Marketing Management is a concise adaptation ... want authoritative coverage of current marketing management practice and theory, but the ...

    ISBN : 9780273752516

    Penaloza, Lisa ; Toulouse, Nil; Massimiliano Visconti, Luca

    ... in strategic marketing management. In making these cultural concepts and frameworks accessible and ... the realm of strategic marketing activities including: market segmentation, product and brand ...

    ISBN : 9780415606820

    Edition #6

    Philip Kotler

    Course Codes : , 200098 , 705MMGT

    For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues ... , 200098 - The Markets of Asia, 705MMGT - Marketing ManagementRent,Buy New ...

    ISBN : 9789810687977

    Smyth, Hedley

    Market Management and Project Business Development is ... guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates ...

    ISBN : 9780415705080

    Smyth, Hedley

    Market Management and Project Business Development is ... guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates ...

    ISBN : 9780415705097

    Edition #2

    Lancaster, Geoffrey; Massingham, Lester

    ... maintain an operational focus on market needs. With an array of ... and masters students in marketing management classes, Essentials of Marketing Management builds on the ...

    ISBN : 9781138038882

    Edition #2

    Lancaster, Geoffrey; Massingham, Lester

    ... maintain an operational focus on market needs. With an array of ... and masters students in marketing management classes, Essentials of Marketing Management builds on the ...

    ISBN : 9781138038967