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15 search results for framework for marketing management

    Marketing Management

    Nordhielm, Christie L.; Nordhielm, Christie L.; Dapena-Baron, Marta; Dapena-Baron,Marta

    ISBN : 9781118014554

    Marketing Management and Strategy

    Doyle, Peter; Stern, Phil

    ISBN : 9780273693987

    Marketing Management: A Strategic Decision-Making Approach

    Mullins, John; Walker, Orville C

    ISBN : 9780078028793

    Marketing Management, Global Edition

    Kotler, Philip; Keller, Kevin, Lane

    ISBN : 9781292092621

    Marketing Management

    Dawn Iacobucci

    ISBN : 9781285429953

    Marketing Management

    Johnston, Mark W; Marshall, Greg W.

    ISBN : 9781260084993

    Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

    Walter Wymer

    ... society at large. A successfully marketed charity is able to distinguish ... unique purpose and mission. Nonprofit Marketing explains marketing management concepts and applications in ...

    ISBN : 9781412909235

    Marketing Management: An Asian Perspective

    Philip Kotler

    Course Codes : , 200098 , 705MMGT

    For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues ... marketing concepts better., EFB336, 200098 - The Markets of Asia, 705MMGT - Marketing Management ...

    ISBN : 9789810687977

    Marketing Management

    Nordhielm, Christie L.; Nordhielm, Christie L.; Dapena-Baron, Marta; Dapena-Baron,Marta

    Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a ... for structuring and solving marketing problems. The framework constitutes a disciplined approach ...

    ISBN : 9781118014554

    Marketing Management and Strategy

    Doyle, Peter; Stern, Phil

    Marketing Management and Strategy is a concise and practical management guide to the latest ... a core text for MBA Marketing Management course and for university short ...

    ISBN : 9780273693987

    Marketing Management for Nonprofit Organizations

    Sargeant, Adrian

    The third edition of Marketing Management for Nonprofit Organizations buildson the ... then moves onto develop a framework for marketing planning, including a detailed ...

    ISBN : 9780199236152

    Marketing Management: A Strategic Decision-Making Approach

    Mullins, John; Walker, Orville C

    Course Codes : MARK3082

    ... of Marketing in Developing Successful BusinessStrategiesChapter 1: The Marketing Management ... ProcessChapter 2: The Marketing Implications of Corporate and Business StrategiesSection 2: Market ...

    ISBN : 9780078028793

    Market Based Management PNIE

    Best

    For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability ... business world. Best focuses on marketing performance, and profitability, and the ...

    ISBN : 9781292020396

    Marketing Management, Global Edition

    Kotler, Philip; Keller, Kevin, Lane

    ... - Marketing Management for Engineers, BHO6505 - Marketing Management, MKT00720 - Marketing, MBA902 - Strategic Marketing Management ...

    ISBN : 9781292092621

    Marketing Management

    Dawn Iacobucci

    Course Codes : BHO6505
    Universities : Victoria University

    ... mastery of core concepts in marketing management. Paired with cases, group work ... engaging course.MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them ...

    ISBN : 9781285429953

    Marketing Management: An Asian Perspective

    Kotler, Philip

    ... undergraduate and graduate courses in marketing management. Stay on the cutting-edge with ... best of today's marketing theoryand practices. Marketing Management is thegold standard marketing text because ...

    ISBN : 9781292089584

    Marketing Management

    Johnston, Mark W; Marshall, Greg W.

    ... and communicates to students how marketing management in really practiced in the ... and learning within the filed. Marketing Management 3e is designed to fulfill ...

    ISBN : 9781260084993

    Marketing Management: Global Edition + MyMarketingLab

    Kotler & Keller

    Course Codes :

    ... the best of today's marketing theory and practices. Marketing Management is the gold ... standard marketing text because its content ...

    ISBN : 9314994246919