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Search results for hospitality marketing 3rd edition

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    Edition #3

    Bowie, David; Buttle, Francis; Brookes, Maureen; Mariussen, Anastasia

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    Kotler, Philip; Bowen, John, T.; Makens, James; Baloglu, Seyhmus

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    ISBN : 9780415496858

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    Edition #4

    Lukas, Bryan; Hair, Jr., Joseph F.

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    Edition #1

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    Edition #3
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    Edition #5

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    Edition #1

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    Edition #7

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    Mullins, John; Walker, Orville C

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    Mullins, John; Walker, Orville C

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    Peter, J. Paul; Donnelly, Jr, James H

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    Edition #19
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    Jan Charbonneau

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    Font, Xavier; McCabe, Scott

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    Edition #3

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    Best Matching Products for hospitality marketing 3rd edition
    Edition #3

    Bowie, David; Buttle, Francis; Brookes, Maureen; Mariussen, Anastasia

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    Bowie, David; Buttle, Francis; Brookes, Maureen; Mariussen, Anastasia

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    Edition #1

    Thomas W. Speh

    Course Codes : MMK368
    Universities : Deakin University

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    Damian Ryan

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    Masaaki Kotabe

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    William G. Zikmund

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    William M. Pride

    Course Codes : , MBA503 , DBA1MPP

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    John C. Hull

    Course Codes : , 200079 , FIN30014 , GSBS6142

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    Levens, Michael, P

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    Masaaki Kotabe

    Course Codes : , 2023IBA , MARK343 , MKTG301 , MKTG801 , MKTG20009

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    Kotler, Philip; Keller, Kevin, Lane

    Course Codes : , 24734

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    Jauhari, Vinnie

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    B, Newman

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    Anne Coughlan

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    Lodish, Leonard, M.; Morgan, Howard, L.; Archambeau, Shellye; Babin, Jeffrey

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    Edition #1

    Kotler

    Course Codes : , MKTG208

    This custom edition is published for Macquarie University., EFB336, MKTG208 - Services MarketingBuy New

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    Schwartz, Russell; MacDonald, Katherine

    ... , directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through ... , independent and documentary) through the marketing process, examining how each discipline ...

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    Edition #3

    McDonald, Robert, L.

    Course Codes : , ECFS867 , ECFS868 , FINM8009 , FNCE40009 , FNCE90005

    ... be financially literate in today's market, business students must have a ... those instruments in corporations. The Third Edition has an accessible mathematical presentation ...

    ISBN : 9781292021256

    Edition #3

    William Chitty

    Course Codes : , MKTG5501

    This 3rd edition of Integrated Marketing Communications continues to offer comprehensive ... coverage of the Asia Pacific marketing communications environment, EFB336, EFB336, MKTG5501 ...

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    Edition #6

    Philip Kotler

    Course Codes : HSL222 , 210MKTH

    For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e ... student and professor reviews, this edition includes new coverage of social ...

    ISBN : 9781292020037

    Edition #4

    George, Richard; George, Richard

    ... 5: Tourism marketing research Part III: Analysing the tourism market 6: Segmentation ... Internal and Relationship marketing 18: Destination marketing 19: Event marketing 20: Tourism trends ...

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    Winer, Russ; Dhar, Ravi

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    Edition #6

    Saunders

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    Eagle, Lynne; Dahl, Stephan; Czarnecka, Barbara; Lloyd, Jenny

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    Edition #1

    Martin, Diane; Schouten, John

    Course Codes : MKT355
    Universities : Open Universities

    ... a lasting impression in their marketing efforts, Martin/Schouten provides the concepts ... behind valuable—and lucrative—sustainable marketing strategies. , MKT355 - Green MarketingBuy ...

    ISBN : 9781292040899

    Edition #1

    Hubbard, R., Glenn; Garnett, Anne, M.; Lewis, Philip; O'Brien, Anthony

    ... of Economics, 4th Edition Principles of Marketing, 7th Edition Communication for Business and ... Professions: Strategies and skills, 6th Edition Basic Business Statistics: Concepts and ...

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    Edition #5

    Mishkin, Frederic, S.

    ... unified framework for understanding financial markets The Economics of Money, Banking ... the internationalization of financial markets. The 12th Edition provides a unifying, analytic ...

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    Edition #1

    Pearson, David

    ... four classic Ps of the marketing mix (price, product, promotion and ... place) were proposed. The new marketing landscape is characterised by the ...

    ISBN : 9780749471064

    Edition #7

    Kotler, Philip; Bowen, John, T.; Makens, James; Baloglu, Seyhmus

    Course Codes : MKT00128
    Universities : Southern Cross University

    ... in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7th Edition is ...

    ISBN : 9781292156156

    Edition #Pearson

    Todd Mooradian

    ... highly applied undergraduate and graduate marketing management or strategy courses. An ... to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian ...

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    O'Reilly, Daragh; Kerrigan, Finola

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    Edition #1

    BPP

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    Schwartz, Russell; MacDonald, Katherine

    ... , directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through ... , independent and documentary) through the marketing process, examining how each discipline ...

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    Barnes, Paul

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    Edition #1

    Kohli, Harinder S

    ... growth and development in emerging market economies is now heavily dependent ... capital flows; development of financial markets; the countries' ability to integrate ...

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    Edition #4

    Ryan, Damian

    ... media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital ... industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised ...

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    Edition #1

    Mascarenhas, Oswald

    ... for responding to current turbulent markets, and drill moral skills for ...

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    Edition #4

    Malhotra, Naresh, K

    Course Codes : , 200592 , MKTG2305 , MKTG5465

    ... between marketing research decisions and marketing management decisions. , EFB336, MKTG2305 - Marketing Research ... , MKTG5465 - Applied Marketing Research, EFB336, 200592 - Marketing Research ...

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    Edition #4

    Kaser/Oelkers

    ... What Is Sports and Entertainment Marketing? 2. Putting the Customer First. ... Sports and Entertainment. 12. The Marketing Game Plan. 13. Sports and ...

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    Gursoy, Dogan

    ... define and examine the main hospitality marketing concepts and methodologies. Part III ... review of the development of hospitality marketing over the years. The remaining ...

    ISBN : 9781138214668

    Edition #4

    Egan, John

    Course Codes : MRKT19049

    Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy ... in the area, the fourth edition continues to offer an accessible ...

    ISBN : 9780273737780

    Edition #2

    Grewal, Dhruv; Levy, Michael; Mathews, Shane; Harrigan, Paul; Bucic, Tania; Kopanidis, Foula

    Course Codes : MKTG207 , BUSN1220 , MKTG1203 , MKTG5005

    ... that will spark the imagination. Marketing 2e thoroughly addresses the explosion ... , and the impact on marketing., MKTG1203 - Marketing Management, MKTG5005 - GLOBAL ...

    ISBN : 9781743766699

    Miles, Christopher

    ... a Sophistic interpretation of marketing. From this perspective, marketing is understood as ... marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. ...

    ISBN : 9781138667273

    Edition #4

    Lukas, Bryan; Hair, Jr., Joseph F.

    Course Codes : , 6372 , 6413 , 9504 , 24309 , BS203 , AMB201 , MMK265 , MKTG2001 , MKTG7060 , MKTG20004 , MKTG90011

    ... relevant case studies. The fourth edition has a new industry voice ... , MMK265 - Marketing Research, EFB336, EFB336, MKTG20004 - Market and Business Research ...

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    Edition #9

    Mishkin, Frederic, S.; Eakins, Stanley

    ... the changing landscape of financial markets and institutions. Best-selling authors Frederic ... business and finance. The 9th Edition combines the latest, most relevant ...

    ISBN : 9781292215006

    Edition #8

    Mishkin, Frederic, S; Eakins, Stanley

    ... into today's financial markets and institutions. In Financial Markets and Institutions, bestselling ... a major revision, the Eighth Edition retains Mishkin/Eakins' hallmark pedagogy that ...

    ISBN : 9781292060484

    Edition #United

    Philip Kotler

    ... highly visual, four-color book discusses hospitality marketing from a team perspective, examining ... student and professor reviews, this edition includes new coverage of social ...

    ISBN : 9780132784023

    Edition #5

    Graham J. Hooley

    Course Codes : , 24415 , 24730 , MARK3009

    ... positioning at the heart of marketing strategy and includes in-depth discussion ... issues in marketing strategy formulation  the identification of target markets and ...

    ISBN : 9780273740933

    Edition #3

    Greg Elliott

    Course Codes :

    Marketing 3rd edition, is the ideal text for the undergraduate Introductory Marketing course in the ... ground-up Introductory Marketing text ever released in the local market. Building on ...

    ISBN : 9781118624173

    Popky, Linda J.

    ... introduces the Dynamic Market Leverage Model, which measures marketing clout by looking ... most significant return on their marketing investment. Today's businesses need to ...

    ISBN : 9781629560373

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    Subhash C. Jain

    ... analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses ... strategy. This text focuses on marketing strategy from the viewpoint of ...

    ISBN : 9781426639074

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    Sally Dibb

    ... of marketing and the importance of understanding the complexities of the market ... marketing requires an analysis of the market place, the recommendation of a marketing ...

    ISBN : 9781408075920

    Edition #1

    Dev, Chekitan S.; Dev, Chekitan

    ... principle for most hospitality organizations. The never-ending quest for market share follows ... leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business ...

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    Wearne, Neil; Morrison, Alison

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    ISBN : 9781138163539

    Edition #1

    Valenzuela-Abaco, Fredy-Roberto

    Course Codes : MM110
    Universities : University of New England

    ... of the critical marketing activities associated with the Marketing Process Concept. Students ... a variety of organisations and markets. A full length real-life case ...

    ISBN : 9781486009275

    Edition #2

    Paul W. Farris

    ... Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide ... show how to use marketing dashboards to view market dynamics from multiple ...

    ISBN : 9780137058297

    Edition #3

    Prof Joseph F. Hair, Jr.

    Course Codes :

    ... to the dynamic field of marketing research. Professor Bryan Lukas, University ... value of marketing research to strategic marketing decision making. This edition is thoroughly ...

    ISBN : 9780070997585

    Edition #3

    Hume Winzar (Oklahoma State University)

    Course Codes : , MKT560 , MKF5912

    Marketing Research 3rd Asia'Pacific edition continues to equip students with ... by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust ...

    ISBN : 9780170236027

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    Kerin, Roger A.; Hartley, Steven W.

    ... , and vivid descriptions of businesses, marketing professionals, and entrepreneurs—through cases ... at www.kerinmarketing.com make this 13th edition of Marketing the best choice for ...

    ISBN : 9781259573545

    Kolb, Bonita M.

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    Kolb, Bonita M.

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    Rix, Peter

    Course Codes : , H5EA , EDC155 , FOM101 , BSB52415

    Marketing: A Practical Approach 7th Edition by Peter Rix has a ... and marketing result in a truly outstanding text. The seventh edition builds ...

    ISBN : 9780070287006

    Edition #5

    Sweeney, B; Bender, M; Courmadias, N

    Course Codes : 79011 , BTF5150 , CIVL5513 , CLAW2205 , CLAW6032 , LAWS3308

    Marketing and the Law, 5th edition by Brendan Sweeney, Mark Bender ... for students and marketing practitioners alike. This new edition has been updated ...

    ISBN : 9780409338355

    Edition #4

    William Zikmund, Steve D'Alessandro, Hume Winzar and Ben Lowe

    Course Codes : MKTG202 , MARK2052 , MKT20019 , MKTG2113

    Marketing Research 4th Asia-Pacific edition continues to equip students with ... range of presentation methodologies. This edition of Marketing Research continues to integrate ...

    ISBN : 9780170369824

    Edition #5

    Philip Kotler

    THE most widely used Hospitality marketing book-this four-color leader is comprehensive ... approach to discuss the major marketing decisions hospitality marketing managers face in today's ...

    ISBN : 9780132453134

    Edition #1

    Westwood, John

    ... basic principles and theories of marketing haven't changed, many of the ... of the new market concept of Application Selling, Marketing Your Business is ...

    ISBN : 9780749462710

    Edition #1

    Scarborough, Norman; Kotler, Philip; Keller, Kevin, Lane

    This custom edition is published for Southern Cross ... Business Management, Global Edition and Framework for Marketing Management, Global Edition, 5th Edition.Buy ...

    ISBN : 9781488610424

    Penaloza, Lisa ; Toulouse, Nil; Massimiliano Visconti, Luca

    ... the realm of strategic marketing activities including: market segmentation, product and brand ... volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective ...

    ISBN : 9780415606820

    Edition #7

    Frederic S. Mishkin

    Course Codes : BUS290
    Universities : Open Universities

    ... today's changing landscape of financial markets and institutions. A unifying framework ... title is a Pearson Global Edition. The Editorial team at Pearson ...

    ISBN : 9780273754442

    Edition #3

    Mishkin, Frederic S.

    ... its first edition, and it continues to be the worldwide market leader. ... financial institutions, the Business School Edition is an ideal alternative. By ...

    ISBN : 9781292040134

    Scott, Noel; Laws, Eric; Boksberger, Philipp

    ... tourism and how it is marketed. Many societies today are characterised ... special issue of Journal of Hospitality Marketing & Mangement.Buy New

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    Scott, Noel; Laws, Eric; Boksberger, Philipp

    ... tourism and how it is marketed. Many societies today are characterised ... special issue of Journal of Hospitality Marketing & Mangement.Buy New

    ISBN : 9780415641227

    Edition #8

    Mullins, John; Walker, Orville C

    Course Codes : MARK3082

    ... : The Marketing Implications of Corporate and Business Strategies Section 2: Market Opportunity ... Mature and Declining Markets Section 5: Implementing and Controlling Marketing Programs Chapter ...

    ISBN : 9780078028793

    Edition #8

    Mullins, John; Walker, Orville C

    Course Codes : , BS350 , 200087

    ... Three: Formulating Marketing Strategies Chapter 8: Marketing Strategies for New Market Entries Chapter ... for Mature and Declining Markets Chapter 11: Marketing Strategies for the New ...

    ISBN : 9780078028946

    Edition #1

    Elliott, Greg

    Course Codes : , 24108 , MKT519 , 1003MKT , BMKT001 , BUSS103 , MKTG101 , MKTG696

    ... to marketing Chapter 2 The marketing environment and market analysis Chapter 3 Market research ... marketing Chapter 13 International marketing Chapter 14 Social and not-for-profit marketing Chapter 15 Marketing ...

    ISBN : 9780730309178

    Edition #11

    Peter, J. Paul; Donnelly, Jr, James H

    ... Chapter 5: Market Segmentation Part C – The Marketing Mix Chapter ... MARKETING DECISIONS SECTION IV – MARKETING MANAGEMENT CASES Case Group A: Market ...

    ISBN : 9780077861056

    Keyes, Jessica

    ... sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing ... target market worksheets, and cost benefit forms. If you have a marketing ...

    ISBN : 9781439803196

    Edition #2

    Sharp, Byron; Sharp, Byron

    Course Codes : MARK1010

    ... , key observations on marketing planning, market selection and marketing objective setting and what ... design brings to strategic marketing ...

    ISBN : 9780195590296

    Penaloza, Lisa ; Toulouse, Nil; Massimiliano Visconti, Luca

    ... the realm of strategic marketing activities including: market segmentation, product and brand ... volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective ...

    ISBN : 9780415606837

    Edition #19

    ... material on social networking, digital marketing, social and environmental responsibility, globalization ... , entrepreneurship, and marketing in times of transition.Buy New

    ISBN : 9780357033753

    Edition #Nz

    Jan Charbonneau

    ... the best of New Zealand marketing. Marketing: real people, real choices introduces ... best to market their products. The reasons behind the marketing decisions they ...

    ISBN : 9781442552722

    Edition #1

    R, Hill

    ... decide the appropriate way to market to a minority group? To ... extent does social responsibility impact marketing? Marketing and Consumer Research in the ...

    ISBN : 9780803971912

    Edition #1

    J, Costa; G, Bamossy

    ... identity and its impact on marketing, Marketing in a Multicultural World breaks ... Berlin`s fast-food market, cross-border shopping in Northern Ireland, marketing and consumption ...

    ISBN : 9780803953284

    Font, Xavier; McCabe, Scott

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    Gould, Charlotte; Mesplède, Sophie

    ... the first truly modern art market, Marketing Art in the British Isles ... the internationalization of the art market; the emergence of an increasingly ...

    ISBN : 9781409436690

    Edition #3

    Farris, Paul; Bendle, Neil; Pfeifer, Phillip; Reibstein, David

    Course Codes : MKTG90026
    Universities : University of Melbourne

    ... : The Manager's Guide to Measuring Marketing Performance, Third Edition now contains: Important new ... show how to use marketing dashboards to view market dynamics from multiple ...

    ISBN : 9780134085968

    Edition #1

    Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti

    Course Codes : MKTG2003
    Universities : Curtin University

    ... Building a sophisticated marketing campaign Writing an effective marketing plan Determining the ... real-world insightsfrom these successful advisors. Marketing for Financial Advisors opens the ...

    ISBN : 9780071605144

    Edition #2

    Johnston, Mark W; Marshall, Greg W.

    ... : Business-to-Consumer Markets Chapter 5: Understand Business-to-Business Markets Chapter 6: Segmentation, Target Marketing, Positioning ...

    ISBN : 9780078028861

    Edition #4

    HEINLE

    ... and Tomorrow. 2. Socially Responsible Marketing. 3. Marketing Begins with Economics. 4. ... Products. 11. Services Need Marketing. 12. Business-to-Business Marketing. 13. Distribution. 14. Determine ...

    ISBN : 9781133962489

    Desbordes, Michel

    ... interesting lessons in sports marketing in general. Marketing and Football: an international ... Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach ...

    ISBN : 9781138469242

    Edition #1

    Kotler

    This custom edition is published for the University of Wollongong.Buy New

    ISBN : 9781488613869