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40 search results for macleay college textbook list

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    N. Gregory Mankiw

    ISBN : 9780538453059

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    Neil Leiper

    ISBN : 9781862505339

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    Strauss, Judy; Raymond D., Frost

    ISBN : 9781292000411

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    Dr. Michael T. Schaper

    ISBN : 9781742164625

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    William J. Stevenson

    ISBN : 9780073525259

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    Buttle, Francis; Maklan, Stan

    ISBN : 9781856175227

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    Hoye, Russell; Smith, Aaron C.T.; Nicholson, Matthew; Stewart, Bob

    ISBN : 9781856178198

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    Chaffey, Dave; Smith, PR

    ISBN : 9780415533379

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    William F. Arens

    ISBN : 9780078028915

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    Michael Levy

    ISBN : 9780073530024

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    Michael A Hitt (Texas A&m University)

    ISBN : 9781133495239

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    Johnston, Dawn

    ISBN : 9780435471606

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    William D. Perreault Jr.

    ISBN : 9780078028885

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    Griffiths, Alan; Wall, Stuart

    ISBN : 9780273735243

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    O'Mahoney, Joe; O'Mahoney, Joe; Markham, Calvert; Markham, Calvert

    ISBN : 9780199645473

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    Page, Kevin

    ISBN : 9781138584259

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    Daun-Barnett, Nathan J.; Behrend, Carl W.; Bezek, Cory M.

    ISBN : 9780415536974

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    Jacobs, Lynn F.; Jacobs, Lynn F.; Hyman, Jeremy S.; Hyman, Jeremy S.

    ISBN : 9781119561804

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    Cohen, Arthur M.

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    Weimer, Maryellen; Weimer, Maryellen

    ISBN : 9780787987718

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    Weinstein, Rhona S.; Weinstein, Rhona S.; Worrell, Frank C.; Worrell, Frank C.

    ISBN : 9780190260903

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    Gardner, J.; Barefoot, B.

    ISBN : 9781457699665

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    Mullin, Christopher M.

    ISBN : 9781118954911

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    NATIONAL GEOGRAPHIC

    ISBN : 9781305109599

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    Lial, Margaret, L.; Hornsby, John; Schneider, David, L.; Daniels, Callie, J.

    ISBN : 9781292151953

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    Blitzer, Robert, F.

    ISBN : 9780134469294

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    Bugh, Gary

    ISBN : 9780754677512

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    Giambattista, Alan

    ISBN : 9781260547719

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    Freedman, R.

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    Miller, Julie; O'Neill, Molly; Hyde, Nancy

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    Levin, John S.; Kater, Susan T.

    ISBN : 9781138288126

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    Freedman, R.

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    Halpern, Diane F.; Halpern, Diane F.

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    Prickard, Arthur Octavius

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    Bethman, Brenda; Cottledge, Anitra; Bickford, Donna M.

    ISBN : 9780815386810

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    Reniers, Genserik L. L.; Reniers, Genserik L. L.; Zamparini, Luca; Zamparini, Luca

    ISBN : 9783527329908

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    Roberts, Andrew

    ISBN : 9780226721156

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    Richmond, Aaron S.; Boysen, Guy A.; Gurung, Regan A R

    ISBN : 9781138915244

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    Neuman, David J.; Neuman, David J.

    ISBN : 9781118008027

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    Richard N Aufmann

    ISBN : 9781439048603

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    Hugh D. Young

    ISBN : 9781292025490

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    Lucien, L.

    ISBN : 9780230392311

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    Harper, Shaun R.; Harper, Shaun R.; Harris, Frank; Harris, Frank

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    Kay, Jerald; Kay, Jerald; Schwartz, Victor; Schwartz, Victor

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    Westoff, Charles; Potvin, Raymond

    ISBN : 9780691650036

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    Weis, Lois; Cipollone, Kristin; Jenkins, Heather

    ISBN : 9780226134925

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    Croucher, John; Doane, David

    ISBN : 9781308978512

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    Bethman, Brenda; Cottledge, Anitra; Bickford, Donna M.

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    18% Off

    Rix, Peter

    Course Codes : , H5EA , SAN101 , SAN111

    ... in selling courses at university and vocational colleges. The chapters on negotiating ...

    ISBN : 9780074715611

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    N. Gregory Mankiw

    Course Codes : , EFB213

    With its clear and engaging writing style, PRINCIPLES OF ECONOMICS, Sixth Edition, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you are likely to find ...

    ISBN : 9780538453059

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    MacNamara, Jim

    Course Codes : , IPR101 , IPR111

    Public Relations: Theories, Practices, Critiques is an essential resource for Australian public relations students. Jim MacNamara, one of Australia's best-known and widely-respected public relations and communication ...

    ISBN : 9781442543294

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    Neil Leiper

    Course Codes : , ITT101 , ITT111

    Tourism Management 3e teaches the principles of business management and serves as an introduction to the tourist industry. Building on the user-friendly and educational foundation of the previous edition, this is ...

    ISBN : 9781862505339

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    Allen, Johnny

    Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this ...

    ISBN : 9781742164618

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    Van der Wagen , Lynn

    Course Codes : , SPEC , 101940 , 200742 , CSM213 , DIT102 , DIT112 , IEM101 , IEM111

    Events Management: for tourism, cultural, business and sporting events, 4e is a holistic text designed for the Diploma in Events Management and Advanced Diploma in Events Management and is the essential text for anyone ...

    ISBN : 9781442534889

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    Strauss, Judy; Raymond D., Frost

    Course Codes : , 12981 , DIT102 , DIT112 , 322DMKT , MKTG306 , MKTG804 , MKT10727

    For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today's Internet- and social media-driven ...

    ISBN : 9781292000411

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    Dr. Michael T. Schaper

    Course Codes : , 200118 , EP1102 , EP2203

    Starting and running your own enterprise is one of the most rewarding but challenging ways to develop a business career. This text provides students with the theoretical and practical knowledge needed to successfully own ...

    ISBN : 9781742164625

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    Danny Samson

    Course Codes : , BFU101 , BFU111 , MGTS1901D

    This 4th Asia-Pacific edition of Fundamentals of Management maintains its comprehensive theoretical base while bringing the challenges of management to life with hundreds of real-world examples, -291189 - Occupation & ...

    ISBN : 9780170192989

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    Fiona Graetz

    Course Codes : , H5GA , 200570 , EHR301 , LCM216 , MGTS3601

    The complexities of change in today's business environment can be overwhelming for organisations. The pressures of deregulation, privatisation, tax change, social renewal and globalisation have compelled organisations to ...

    ISBN : 9781742164465

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    George E. Belch

    Course Codes : , IMC102 , IMC112

    Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors ...

    ISBN : 9780073404868

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    Vickery, Roger; Flood, MaryAnne

    Course Codes : , H5GA , BLC203 , BLC213

    This edition of Australian Business Law: Compliance and Practice builds on the strengths of previous editions - providing a practical, self-paced text ideal for the classroom or student self-study. Key principles of ...

    ISBN : 9781442537859

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    Bivins, Thomas H.

    Course Codes : , PRW102 , PRW112 , PUBR12 , COMM5030

    Preface xiii CHAPTER 1 Writing for Public Relations 1 WHAT IS PUBLIC RELATIONS? 2 WHAT IS PUBLIC RELATIONS WRITING? 4 Uncontrolled Information 4 Controlled Information 5 TOOLS OF THE PUBLIC RELATIONS WRITER 5 THE ...

    ISBN : 9780073526232

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    William G. Zikmund

    Course Codes : , H5EA , MARK305 , MKTG202

    Marketing Research 2nd Asia'Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step- ...

    ISBN : 9780170183345

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    William J. Stevenson

    Course Codes : , H5GA , 200588

    This is the eleventh edition of Stevenson's "Operations Management" that features integrated, up-to-date coverage of current topics and industry trends, while preserving the core concepts that have made the text the ...

    ISBN : 9780073525259

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    Eliyathamby A. Selvanathan

    Course Codes : , BRA214 , ECOM90009

    BUSINESS STATISTICS, 5e, emphasises applications over theory. It illustrates the importance of statistical methods and tools for today's managers and analysts, and how to apply them to business problems using real-world ...

    ISBN : 9780170184793

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    Birt

    Course Codes : , IBA102 , IBA112

    Accounting: Business Reporting for Decision Making, 4th Edition is written for students who are required to complete a one semester unit on introductory accounting. The text covers the basic principles of financial ...

    ISBN : 9781118554111

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    Buttle, Francis; Maklan, Stan

    Course Codes : , H5EA , MKT5CRM

    Introduction to CRM; Understanding Relationships; Planning And Implementing CRM Projects; Developing, Managing And Using Customer-Related Databases; Customer Portfolio Management; CRM And Customer Experience; Creating ...

    ISBN : 9781856175227

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    George E. Belch

    Course Codes : , H5EA , MKTG30010

    This text was the first to paint a picture of the shift from conventional advertising methods to the more widely recognised mix of an integrated marketing communication strategy. This second edition builds on the success ...

    ISBN : 9780070997981

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    Judy Strauss

    Course Codes : , TSD102 , TSD112

    Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing ...

    ISBN : 9780132806466

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    Hoye, Russell; Smith, Aaron C.T.; Nicholson, Matthew; Stewart, Bob

    Course Codes : , ISI101 , ISI111

    ... of the UTS Business School, University of Technology, Australia  "An excellent ... Olympic Studies and Research, Loughborough University, UK, -291189 - Occupation & ...

    ISBN : 9781856178198

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    Chaffey, Dave; Smith, PR

    Course Codes : , DMS213 , MKTG5502

    ... .' Gene De Libero, New York University School of Continuing and Professional ... on technology.' Dr Paul Harrigan, University of Southampton, UK Praise for ...

    ISBN : 9780415533379

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    John Hoggett

    Course Codes : , H5TA

    Accounting has long been the benchmark by which all other introductory accounting textbooks are measured. It is well known as a comprehensive, authoritative and reliable textbook that has supported students studying ...

    ISBN : 9781742466354

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    Stephen Ross

    Course Codes : , H5TA

    This is the second Australian and New Zealand edition of Essentials of Corporate Finance(Ross, Westerfield and Jordan, US) adapted by local authors Rowan Trayler (UTS) and Ron Bird (UTS). Trayler and Bird have created a ...

    ISBN : 9780070284975

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    Jeff Borland

    Course Codes : , H5GA

    Microeconomics: case studies and applications 2nd edition is an essential text that supports Cengage Learning's suite of Economics titles. The text contains case studies focussing on current events in economics, a theory ...

    ISBN : 9780170225441

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    Ray Archee

    Course Codes : , 100483 , BCO101 , BCO111 , ETL111 , NS5330

    This text explains all the key communication concepts and effective strategies students will use to communicate as professionals, no matter what career they ultimately choose. It covers modern communication theory as ...

    ISBN : 9780170214971

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    Anne Coughlan

    Course Codes : , H5GA

    Marketing Channels shows readers how to design, develop, maintain, and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial ...

    ISBN : 9780131913462

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    William F. Arens

    Course Codes : , H5EA

    Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students and professors needs in mind. It explores the core principles that drive advertising, using a ...

    ISBN : 9780078028915

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    Michael Levy

    Course Codes : , H5GA

    Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors' objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by ...

    ISBN : 9780073530024

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    Philip Kotler

    Course Codes : , H5GA , MGTS7806

    For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The ...

    ISBN : 9780273753360

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    Michael A Hitt (Texas A&m University)

    Course Codes : , SMA203 , SMA214

    Introduce your students to strategic management with the market-leading text that has set the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management concepts today. Written ...

    ISBN : 9781133495239

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    Johnston, Dawn

    Course Codes : , H5JA

    Teeline for Journalists is a shorthand book and audio CD for journalist students. This title is written with your students' needs in mind, providing plenty of practice to build their confidence and achieve exam success. ...

    ISBN : 9780435471606

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    Kris Cole

    Course Codes : , H5GA

    Kris Cole throws light on the gap between theory and practice in the 5th edition of Management - Theory and Practice. She explains management theory in everyday language, and puts it in a context that makes it easy to ...

    ISBN : 9781442581685

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    Judith Dwyer

    Course Codes : , H5GA

    This pack contains 1 copy of The Business Communication Handbook and 1 printed access card containing your code and instructions on how to access the eText and Companion Website. Communication skills, both written and ...

    ISBN : 9781442580947

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    William D. Perreault Jr.

    Course Codes : , H5EA

    This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view ...

    ISBN : 9780078028885

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    Griffiths, Alan; Wall, Stuart

    Course Codes : , H5TA

    An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers What are the characteristics for successful entry into ...

    ISBN : 9780273735243

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    Gerry Johnson

    Course Codes : , H5GA , MMM365

    Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and ...

    ISBN : 9780273737025

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    NATIONAL GEOGRAPHIC

    Course Codes : , DIT102 , IEM101 , SIT30807

    Written for SIT50416 Diploma of Hospitality Management, Hospitality Management, 4e covers all 13 core units plus seven electives. Each chapter is written to a unit of competency and maintains the volume of learning of ...

    ISBN : 9780170411424

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    Lisa Emerson

    Course Codes : , BCO101 , BCO111

    This text is a concise yet comprehensive reference for all business students and covers the various forms of writing they are required to produce, from note-taking to essays and reports., -291189 - Occupation & Equity, ...

    ISBN : 9780170216388

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    O'Mahoney, Joe; O'Mahoney, Joe; Markham, Calvert; Markham, Calvert

    Course Codes : , 21228 , BCU215

    Management Consultancy provides a comprehensive introduction to the consulting industry. The text uses theory as a basis for critical discussion, ensuring students understand both the theory and its limitations. The ...

    ISBN : 9780199645473

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    Thelin, John R.

    ... intercollegiate athletics within the American university. ''A welcome book on an ... for understanding why college sport has survived and why university leadership and ...

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    Geiger, Roger L.

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    ... leading choice in college accounting, Heintz and Parry's College Accounting, 21E ... in Heintz and Parry's COLLEGE ACCOUNTING, 21E.Buy New

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    Cohen, Arthur M.

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    Weimer, Maryellen; Weimer, Maryellen

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    Weinstein, Rhona S.; Weinstein, Rhona S.; Worrell, Frank C.; Worrell, Frank C.

    Achieving College Dreams: How a University-Charter District Partnership Created an Early College High School ... between a university and charter district to create an early-college high ...

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    Burns, Tom

    Course Codes : BUS103

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    Groenwald

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    Mullin, Christopher M.

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    NATIONAL GEOGRAPHIC

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    Lial, Margaret, L.; Hornsby, John; Schneider, David, L.; Daniels, Callie, J.

    For courses in college algebra and trigonometry . The College Algebra series, by ...

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    Blitzer, Robert, F.

    ... are of interest to any college student (including student loan debt ... , grade inflation, sleep hours of college students). Applications are also brought ...

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    ... of classroom experience in Basic College Mathematics. The text reflects the ...

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    This book presents the issues, controversies, and key players that formed and enabled the American college and university to endure as a critical institution of the nation and society.Buy New

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    ... leading choice in college accounting, Heintz and Parry's College Accounting, 21E ... in Heintz and Parry's COLLEGE ACCOUNTING, 21E.Buy New

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    Conrad, Clifton; Dunek, Laura

    ... forces, many universities employ a default purpose of a college education: preparing ... different missions and identitiesfrom research universities to liberal arts colleges.Buy New

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    Entwistle, N.

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    Greg Shaw

    Course Codes :

    ... .au/cdupress/books/ict-at-uni-3ed.htm] This book aims to ensure ... changing rapidly and students and universities use different variations of computers ...

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    Reniers, Genserik L. L.; Reniers, Genserik L. L.; Zamparini, Luca; Zamparini, Luca

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    TBD

    ... Historically Black College and University? What Makes a Historically Black College and University Special ... . 6. EARNING A COLLEGE DEGREE. University Organizational Structures . University Personnel. Acceptance at ...

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    Knight, Randall, D.; Jones, Brian; Field, Stuart

    Course Codes : , PHYS1002 , PHYS1004

    ... Physics for Scientists and Engineers, College Physics: A Strategic Approach sets ...

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    Roberts, Andrew

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    Richmond, Aaron S.; Boysen, Guy A.; Gurung, Regan A R

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    Jones, Susan R.

    ... -GORDON, director, Counseling Center, University of Maryland, College Park "Susan R. Jones ... of college students." —MARYLU K. MCEWEN, associate professor emerita, University of Maryland, College ...

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    Richard N Aufmann

    Course Codes : , SM203 , SM500 , SM502

    ... students and flexible for instructors, COLLEGE ALGEBRA AND TRIGONOMETRY, Seventh Edition ...

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    Hugh D. Young

    Course Codes : , SPH141

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    Lucien, L.

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    Kay, Jerald; Kay, Jerald; Schwartz, Victor; Schwartz, Victor

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    Martin, James; Samels, James E.

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