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24 search results for marketing concepts and strategies

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    Best Matching Products for marketing concepts and strategies
    Edition #7

    HALL/BRENNAND

    The seventh edition of Marketing: Concepts and Strategies has been totally revised to ... , responsible and sustainability issues; and Marketing as an academic discipline has ...

    ISBN : 9781473725126

    Edition #Asia

    K. Douglas Hoffman

    Course Codes : , 6272 , BS323 , MKTG30003

    ... first Asia-Pacific edition of Services Marketing: Concepts, Strategies and Cases examines the field ... the knowledge necessary to successfully market a business servicing today's customer ...

    ISBN : 9780170135207

    Edition #5

    K. Hoffman

    Course Codes : 24306 , MM514 , BUSS5275 , MKTG3117 , MKTG6103 , MMGT3117 , MMGT6103

    ... uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a ... competitive advantage for companies that market tangible products. Real examples feature ...

    ISBN : 9781285429786

    Edition #4

    K Douglas Hoffman

    Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use ... competitive advantage for companies that market tangible products. As a result ...

    ISBN : 9781439039397

    Edition #6

    ... Marketing: Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies ... marketing programs, the marketing philosophy can add much strategic direction and market ...

    ISBN : 9781408064320

    Edition #8

    Subhash C. Jain

    ... marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. ... implement strategy. This text focuses on marketing strategy from ...

    ISBN : 9781426639074

    Edition #1

    Subash Jain

    Course Codes : , 3900 , EDC155 , MARK344 , MARK935 , MKT3SMK , MKTG5408 , MMGT6008

    ... and Haley's renowned text Marketing: Planning and Strategy is strengthened by the ... , EFB336, MARK344 - Marketing Strategy, EFB336, 3900 - Strategic Marketing 310, EFB336, MMGT6008 ...

    ISBN : 9780170189392

    Edition #2

    McDonald, Malcolm

    ... content includes defining markets and segments, setting marketing objectives and strategies, advertising and ... sales promotion strategies, and price ...

    ISBN : 9780749478216

    Tesar, George

    ... introduced to issues relating to marketing strategy formulation, managerial actions in designing ... undergraduate and graduate students in marketing, international strategy and international business who ...

    ISBN : 9780415783330

    Tesar, George

    ... introduced to issues relating to marketing strategy formulation, managerial actions in designing ... undergraduate and graduate students in marketing, international strategy and international business who ...

    ISBN : 9780415783347

    Hunt, Shelby D.

    ... , Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates ... theoretical foundation for business and marketing strategy. Also new to this edition ...

    ISBN : 9780765623638

    Jay Conrad Levinson

    The latest tips on green marketing and sustainable business strategies Forget greed; green ... direction, Guerrilla Marketing Goes Green will help you market your business as ...

    ISBN : 9780470409510