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94 search results for marketing management

    Best Matching Products for marketing management
    Edition #1

    Nordhielm, Christie L.; Nordhielm, Christie L.; Dapena-Baron, Marta; Dapena-Baron, Marta

    ISBN : 9781118014554

    Edition #8

    Mullins, John; Walker, Orville C

    ISBN : 9780078028793

    Edition #11

    Peter, J. Paul; Donnelly, Jr, James H

    ISBN : 9780077861056

    Penaloza, Lisa ; Toulouse, Nil; Massimiliano Visconti, Luca

    ISBN : 9780415606820

    Penaloza, Lisa ; Toulouse, Nil; Massimiliano Visconti, Luca

    ISBN : 9780415606837

    Edition #3

    Johnston, Mark W; Marshall, Greg W.

    ISBN : 9781260084993

    Edition #3

    Sargeant, Adrian; Sargeant, Adrian

    ISBN : 9780199236152

    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ISBN : 9781138714380

    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ISBN : 9781138714397

    Best Matching Products for marketing management

    Smyth, Hedley

    Market Management and Project Business Development is ... guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates ...

    ISBN : 9780415705080

    Smyth, Hedley

    Market Management and Project Business Development is ... guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates ...

    ISBN : 9780415705097

    Edition #1

    Nordhielm, Christie L.; Nordhielm, Christie L.; Dapena-Baron, Marta; Dapena-Baron, Marta

    Marketing Management: The Big Picture offers a ... reduce the uncertainty associated with marketing decisions, and increase their ability ...

    ISBN : 9781118014554

    Copley, Paul

    Marketing Communications Management: concepts and theories, cases and ... organizations need some form of marketing or corporate communications and this ...

    ISBN : 9781138145993

    Edition #8

    Mullins, John; Walker, Orville C

    Course Codes : MARK3082

    ... Chapter 1: The Marketing Management Process Chapter 2: The Marketing Implications of Corporate ... Chapter 6: Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 7: Targeting ...

    ISBN : 9780078028793

    Edition #11

    Peter, J. Paul; Donnelly, Jr, James H

    ... 1: Strategic Planning and the Marketing Management Process Part B – ... IV – MARKETING MANAGEMENT CASES Case Group A: Market Opportunity Analysis Case ...

    ISBN : 9780077861056

    Penaloza, Lisa ; Toulouse, Nil; Massimiliano Visconti, Luca

    ... the realm of strategic marketing activities including: market segmentation, product and brand ... volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings ...

    ISBN : 9780415606820

    Penaloza, Lisa ; Toulouse, Nil; Massimiliano Visconti, Luca

    ... the realm of strategic marketing activities including: market segmentation, product and brand ... volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings ...

    ISBN : 9780415606837

    Edition #3

    Johnston, Mark W; Marshall, Greg W.

    ... level. Yet, no marketing management book on the market today fully and effectively ... captures and communicates to students how marketing management ...

    ISBN : 9781260084993

    Edition #3

    Sargeant, Adrian; Sargeant, Adrian

    The third edition of Marketing Management for Nonprofit Organizations builds on ... topics such as overall direction, market segmentation, branding, and positioning. The ...

    ISBN : 9780199236152

    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ... markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. ... innovative economic and social development. Marketing Management in Africa will prove a ...

    ISBN : 9781138714380

    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ... markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. ... innovative economic and social development. Marketing Management in Africa will prove a ...

    ISBN : 9781138714397