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Search results for marketing management an asian perspective

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    Edition #4
    Edition #2

    Jolibert, A. et al.

    ISBN : 9780230240957

    Edition #1

    Nordhielm, Christie L.; Dapena-Baron, Marta; Nordhielm, Christie L.; Dapena-Baron, Marta

    ISBN : 9781118014554

    Edition #6

    De Pelsmacker, Patrick; Geuens, Maggie; Van Den Bergh, Joeri

    ISBN : 9781292135762

    Visconti, Luca M.; Peñaloza, Lisa ; Toulouse, Nil

    ISBN : 9780415606820

    Visconti, Luca M.; Peñaloza, Lisa ; Toulouse, Nil

    ISBN : 9780415606837

    Edition #11

    Peter, J. Paul; Donnelly, Jr, James H

    ISBN : 9780077861056

    Edition #1

    Fitzpatrick, Heather; Fitzpatrick, Heather

    ISBN : 9781937352677

    Edition #4

    Kotler, Philip

    ... customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive ... build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative ...

    ISBN : 9781292089669

    Edition #4

    Russell S. Winer

    ... integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited ... of technology on making strategic marketing decisions. Its modern, strategy-based approach ...

    ISBN : 9780130387929

    Smyth, Hedley

    Market Management and Project Business Development is ... guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates ...

    ISBN : 9780415705080

    Smyth, Hedley

    Market Management and Project Business Development is ... guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates ...

    ISBN : 9780415705097

    Edition #2

    Jolibert, A. et al.

    ... four main processes: strategic positioning, market intelligence, value creation and value ... undergraduate and postgraduate students of Marketing Management and will also appeal to ...

    ISBN : 9780230240957

    Edition #1

    Nordhielm, Christie L.; Dapena-Baron, Marta; Nordhielm, Christie L.; Dapena-Baron, Marta

    Marketing Management: The Big Picture offers a ... reduce the uncertainty associated with marketing decisions, and increase their ability ...

    ISBN : 9781118014554

    Edition #6

    De Pelsmacker, Patrick; Geuens, Maggie; Van Den Bergh, Joeri

    Marketing Communications: A European Perspective is the perfect resource for ... European students of marketing communications. ...

    ISBN : 9781292135762

    Visconti, Luca M.; Peñaloza, Lisa ; Toulouse, Nil

    ... the realm of strategic marketing activities including: market segmentation, product and brand ... delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely ...

    ISBN : 9780415606820

    Visconti, Luca M.; Peñaloza, Lisa ; Toulouse, Nil

    ... the realm of strategic marketing activities including: market segmentation, product and brand ... delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely ...

    ISBN : 9780415606837

    Edition #11

    Peter, J. Paul; Donnelly, Jr, James H

    ... 1: Strategic Planning and the Marketing Management Process Part B – ... IV – MARKETING MANAGEMENT CASES Case Group A: Market Opportunity Analysis Case ...

    ISBN : 9780077861056

    Edition #9

    Philip Kotler

    ... edition of this best-selling classic marketing management text reflects the recent trends ... the business, introduces new perspectives in successful strategic market planning, and presents ...

    ISBN : 9780132613637

    Edition #1

    Fitzpatrick, Heather; Fitzpatrick, Heather

    ... returns on their marketing than others within their market. The 3 main ... is performing in the management of its marketing investments. The book includes ...

    ISBN : 9781937352677