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Search results for marketing management analysis planning and control

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    Best Matching Products for marketing management analysis planning and control
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    Lancaster, Geoffrey; Massingham, Lester

    ISBN : 9781138038882

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    Lancaster, Geoffrey; Massingham, Lester

    ISBN : 9781138038967

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    Peter, J. Paul; Donnelly, Jr, James H

    ISBN : 9780077861056

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    Nordhielm, Christie L.; Nordhielm, Christie L.; Dapena-Baron, Marta; Dapena-Baron, Marta

    ISBN : 9781118014554

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    Visconti, Luca M.; Peñaloza, Lisa ; Toulouse, Nil

    ISBN : 9780415606820

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    Visconti, Luca M.; Peñaloza, Lisa ; Toulouse, Nil

    ISBN : 9780415606837

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    Jolibert, A. et al.

    ISBN : 9780230240957

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    Winer, Russ; Dhar, Ravi

    ISBN : 9780136074892

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    Best Matching Products for marketing management analysis planning and control
    70% Off

    Philip Kotler

    ... of this best-selling classic marketing management text reflects the recent trends ... new perspectives in successful strategic market planning, and presents additional, company examples ...

    ISBN : 9780132613637

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    Steynberg, Loma

    ... sporting environmental model, SWOT analysis, planning, organising, leading and control. The content deals ... functional areas of management by looking at the marketing function, the financial ...

    ISBN : 9780190400590

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    Copley, Paul; Copley, Paul

    ... to the core concepts of Marketing Communications Management covering everything from the ... blend of sales promotion, advertising management, direct marketing, PR, corporate communications, social ...

    ISBN : 9780857027870

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    Lancaster, Geoffrey; Massingham, Lester

    ... maintain an operational focus on market needs. With an array of ... and masters students in marketing management classes, Essentials of Marketing Management builds on the ...

    ISBN : 9781138038882

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    Lancaster, Geoffrey; Massingham, Lester

    ... maintain an operational focus on market needs. With an array of ... and masters students in marketing management classes, Essentials of Marketing Management builds on the ...

    ISBN : 9781138038967

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    Peter, J. Paul; Donnelly, Jr, James H

    ... Introduction Chapter 1: Strategic Planning and the Marketing Management Process Part B – ... ANALYSIS FOR MARKETING DECISIONS SECTION IV – MARKETING MANAGEMENT CASES Case Group A: Market Opportunity Analysis ...

    ISBN : 9780077861056

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    Nordhielm, Christie L.; Nordhielm, Christie L.; Dapena-Baron, Marta; Dapena-Baron, Marta

    Marketing Management: The Big Picture offers a ... marketing as a system where changes in one aspect of the plan ...

    ISBN : 9781118014554

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    Visconti, Luca M.; Peñaloza, Lisa ; Toulouse, Nil

    ... the realm of strategic marketing activities including: market segmentation, product and brand ... volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings ...

    ISBN : 9780415606820

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    Visconti, Luca M.; Peñaloza, Lisa ; Toulouse, Nil

    ... the realm of strategic marketing activities including: market segmentation, product and brand ... volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings ...

    ISBN : 9780415606837

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    Jolibert, A. et al.

    ... four main processes: strategic positioning, market intelligence, value creation and value ... undergraduate and postgraduate students of Marketing Management and will also appeal to ...

    ISBN : 9780230240957

    16% Off

    Winer, Russ; Dhar, Ravi

    For undergraduate and graduate Marketing Management courses.Go beyond the basic ... of IT and global perspectives.Marketing Management reflects the dynamic environment inhabited ...

    ISBN : 9780136074892

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    Russell S. Winer

    ... of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited ... of technology on making strategic marketing decisions. Its modern, strategy-based ...

    ISBN : 9780130387929