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Search results for marketing strategy a decision focused approach

    Best Matching Products for marketing strategy a decision focused approach
    Edition #3

    Mullins, John; Kriz, Anton; Osborne, Carol; Mavondo, Felix; Gountas, John; Walker, Orville C

    ISBN : 9781743078778

    Edition #1
    Edition #5
    Edition #6

    Hooley, Graham; Piercy, Nigel; Nicoulaud, Brigitte; Rudd, John

    ISBN : 9781292017310

    Edition #8

    Mullins, John; Walker, Orville C

    ISBN : 9780078028946

    Edition #1

    Lee, Alvin; Edwards, Mark G.

    ISBN : 9781107651302

    Edition #6

    O C Ferrell (Depaul University)

    ISBN : 9781285084794

    Edition #9

    Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.; El-Ansary, Adel I.

    ISBN : 9780367262099

    Best Matching Products for marketing strategy a decision focused approach
    Edition #3

    Mullins, John; Kriz, Anton; Osborne, Carol; Mavondo, Felix; Gountas, John; Walker, Orville C

    Course Codes : MM316 , AMN445 , 7032MKT , MKTG3000

    Marketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising ...

    ISBN : 9781743078778

    Edition #1

    Pearson, David

    ... place) were proposed. The new marketing landscape is characterised by the ... to the current face of marketing strategy provides marketers with a thorough ...

    ISBN : 9780749471064

    Edition #2

    Kingsnorth, Simon

    ... of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables ... marketer to streamline a digital marketing strategy for measurable, optimized results. Online ...

    ISBN : 9780749484224

    Edition #2

    Damian Ryan

    ... marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. ... real-world examples of digital marketing successes and expert opinions, ...

    ISBN : 9780749464271

    Edition #4

    Ryan, Damian

    ... mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One ... insider accounts of digital marketing successes from internationally recognised ...

    ISBN : 9780749478438

    Edition #1

    Orville C. Walker

    Course Codes :

    ... or supplementary readings in project-based marketing strategy courses. The emphasis on strategic ... of the strategic and tactical decisions that marketers and managers make ...

    ISBN : 9780070131552

    Edition #5

    Graham J. Hooley

    Course Codes : , 24415 , 24730 , MARK3009

    ... developing and implementing a marketing strategy. The book focuses on competitive positioning at ... emergence of new potential target markets born of the recession and ...

    ISBN : 9780273740933

    Edition #6

    Hooley, Graham; Piercy, Nigel; Nicoulaud, Brigitte; Rudd, John

    ... developing and implementing a marketing strategy. The book focuses on competitive positioning at ... emergence of new potential target markets born of the recession and ...

    ISBN : 9781292017310

    Edition #8

    Mullins, John; Walker, Orville C

    Course Codes : , BS350 , 200087

    ... and Marketing Strategies Chapter 2: Corporate Strategy Decisions and Their Marketing Implications ... Marketing Strategies Chapter 8: Marketing Strategies for New Market Entries Chapter 9: Strategies for Growth Markets ...

    ISBN : 9780078028946

    Edition #1

    Lee, Alvin; Edwards, Mark G.

    ... textbook and casebook. Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching ... and monitor strategies for superior performance in the market with a focus on ...

    ISBN : 9781107651302

    Edition #6

    O C Ferrell (Depaul University)

    ... practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students ... learn to develop a customer-oriented market strategy and market ...

    ISBN : 9781285084794

    Edition #9

    Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.; El-Ansary, Adel I.

    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer ... a completely unique, updated approach to channel marketing. Palmatier ...

    ISBN : 9780367262099