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6 search results for marketing strategy and competitive positioning

    Best Matching Products for marketing strategy and competitive positioning
    Edition #5
    Edition #6

    Hooley, Graham; Piercy, Nigel; Nicoulaud, Brigitte; Rudd, John

    ISBN : 9781292017310

    Edition #3

    Mullins, John; Kriz, Anton; Osborne, Carol; Mavondo, Felix; Walker, Orville C; Gountas, John

    ISBN : 9781743078778

    Edition #1
    Edition #9

    Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.; El-Ansary, Adel I.

    ISBN : 9780367262099

    Edition #8

    Mullins, John; Walker, Orville C

    ISBN : 9780078028946

    Edition #1

    Dann, Stephen; Dann, Susan

    ISBN : 9780733971617

    Edition #8

    Palmatier, Robert; Stern, Louis; El-Ansary, Adel; Anderson, Erin

    ISBN : 9781292060460

    Edition #8

    Palmatier, Robert W.; Stern, Louis W.; El-Ansary, Adel I.

    ISBN : 9780133357080

    Best Matching Products for marketing strategy and competitive positioning
    Edition #5

    Graham J. Hooley

    Course Codes : , 24415 , 24730 , MARK3009

    ... a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and ... emergence of new potential target markets born of the recession and ...

    ISBN : 9780273740933

    Edition #6

    Hooley, Graham; Piercy, Nigel; Nicoulaud, Brigitte; Rudd, John

    ... a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and ... emergence of new potential target markets born of the recession and ...

    ISBN : 9781292017310

    Edition #2

    Damian Ryan

    ... marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. ... real-world examples of digital marketing successes and expert opinions, ...

    ISBN : 9780749464271

    Edition #4

    Ryan, Damian

    ... mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One ... insider accounts of digital marketing successes from internationally recognised ...

    ISBN : 9780749478438

    Edition #3

    Mullins, John; Kriz, Anton; Osborne, Carol; Mavondo, Felix; Walker, Orville C; Gountas, John

    Course Codes : MM316 , AMN445 , 7032MKT , MKTG3000

    ... other marketing titles by utilising the broader analytical framework of competitive strategy. The ... text offers a clear and comprehensive overview of marketing strategy ...

    ISBN : 9781743078778

    Edition #1

    Orville C. Walker

    Course Codes :

    ... or supplementary readings in project-based marketing strategy courses. The emphasis on strategic ... their knowledge of marketing phenomena within the broader competitive framework of the ...

    ISBN : 9780070131552

    Edition #9

    Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.; El-Ansary, Adel I.

    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to ... omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels ...

    ISBN : 9780367262099

    Edition #8

    Mullins, John; Walker, Orville C

    Course Codes : , BS350 , 200087

    ... Positioning Section Three: Formulating Marketing Strategies Chapter 8: Marketing Strategies for New Market Entries Chapter 9: Strategies ...

    ISBN : 9780078028946

    Edition #1

    Dann, Stephen; Dann, Susan

    ... stakeholders, value and customer relationships. Competitive marketing strategy is presented as an ongoing ... be used in a capstone marketing strategy unit at either an upper ...

    ISBN : 9780733971617

    Edition #8

    Palmatier, Robert; Stern, Louis; El-Ansary, Adel; Anderson, Erin

    Course Codes : , LOGS12002

    ... in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how ... relationships among worldwide marketing channels to achieve sustainable competitive advantage by using ...

    ISBN : 9781292060460

    Edition #8

    Palmatier, Robert W.; Stern, Louis W.; El-Ansary, Adel I.

    ... in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how ... relationships among worldwide marketing channels to achieve sustainable competitive advantage by using ...

    ISBN : 9780133357080