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30 search results for marketing theory: a student text

    Best Matching Products for marketing theory: a student text
    Edition #3

    Baker, Michael J

    ISBN : 9781473904019

    Edition #3

    Baker, Michael J

    ISBN : 9781473904002

    Best Matching Products for marketing theory: a student text
    Edition #3

    Baker, Michael J

    ... of knowledge for scholars and students to navigate. Helping you navigate ... third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary ...

    ISBN : 9781473904019

    Edition #3

    Baker, Michael J

    ... of knowledge for scholars and students to navigate. Helping you navigate ... third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary ...

    ISBN : 9781473904002

    Edition #2

    Dahl, Stephan

    ... of both the theory and practice of social media marketing whilst taking ... here ?Suitable for Marketing, Advertising or Media students taking classes on social ...

    ISBN : 9781473982345

    Hunt, Shelby D.

    ... now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. ... updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' ...

    ISBN : 9780765623638

    Edition #10

    Gary Armstrong

    ... examples and information, Marketing: An Introduction shows students how customer value-creating it ... and capturing it-drives every effective marketing ...

    ISBN : 9780132542050

    Edition #3

    ALCHIN/HENLY

    ... most respected experts - Guides students by helping them examine the ...

    ISBN : 9781471804151

    Edition #1

    Maclaran, Pauline

    ... debates concerning the development of marketing theory, featuring original contributions from a ... covers the historical development of marketing theory; its philosophical underpinnings; major theoretical ...

    ISBN : 9781847875051

    Hunt, Shelby D.

    ... a philosophy for guiding marketing research and theory. He also shows how ... Hunt's classic text, Foundations of Marketing Theory, this volume will be equally ...

    ISBN : 9780765609311

    Edition #2

    Damian Ryan

    ... and digital marketing strategies. Essential reading for both practitioners and students alike ... , and including real-world examples of digital marketing successes ...

    ISBN : 9780749464271

    Fine, Ben

    ... a commanding assessment of labour market theory across the social sciences. It ... radically original critique of labour market theory, which draws constructively but critically ...

    ISBN : 9780415862493

    Edition #1

    Chen, Jianlin

    ... the original law and religious market theory employs an interdisciplinary approach that ... practices may facilitate normatively desirable market dynamics. This updated and invaluable ...

    ISBN : 9781107170179

    Edition #1

    Christian, June

    ... establishes a transdisciplinary theory of the dehumanization of Black students in the ... United States. As lenses of analysis, critical race theory ...

    ISBN : 9780739179291