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Search results for marketing: theory, evidence, practice

    Best Matching Products for marketing: theory, evidence, practice
    Edition #2

    Sharp, Byron; Sharp, Byron

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    Greg Elliott

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    Strachan, Glenda; French, Erica; Burgess, John

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    Edition #1

    Boettke, Peter J.; Coyne, Christopher J.; Storr, Virgil

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    Weinstein, Arnold K.

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    Edition #1

    Maclaran, Pauline

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    Weinstein, Arnold K.

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    Fine, Ben

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    Edition #2

    Birzer, Michael; Roberson, Cliff

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    Edition #15

    Eugene F. Brigham and Michael C. Ehrhardt

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    Edition #5

    Cleland-Donnelly, Frances E.; Mueller, Suzanne S.; Gallahue, David L.

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    Edition #1

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    Azar, Edward E.; Dak, Joseph E. Ben

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    Edition #1

    Boettke, Peter J.; Coyne, Christopher J.; Storr, Virgil

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    Edition #3
    Edition #8
    Edition #7
    Edition #15

    Kotler, Philip; Keller, Kevin, Lane

    ISBN : 9781292092621

    Edition #2

    Jacobsen, Stine Lindahl; Pedersen, Inge Nygaard; Bonde, Lars Ole; Odell-Miller, Helen

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    Yudelson, Jerry

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    Edition #3

    Greg Elliott

    ISBN : 9781118624173

    Mason, Katy; Kjellberg, Hans; Hagberg, Johan

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    Ward, Keith

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    Edition #14

    Mason, Katy; Kjellberg, Hans; Hagberg, Johan

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    Edition #2

    Greg Elliott

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    Miles, Christopher

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    Tolson, Debbie; Booth, Jo; Schofield, Irene; Tolson, Debbie; Booth, Jo; Schofield, Irene

    ISBN : 9781444331134

    Edition #9

    Gerald Corey (California State University, Fullerton (Emeritus))

    ISBN : 9781305088016

    Edition #3

    Maidment, Jane; Maidment, Jane; Egan, Ronnie; Egan, Ronnie

    ISBN : 9781743318317

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    Edition #16
    Edition #3

    Baker, Michael J

    ISBN : 9781473904002

    O'Reilly, Daragh; Kerrigan, Finola

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    O'Reilly, Daragh; Kerrigan, Finola

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    Jan Charbonneau

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    Gould, Charlotte; Mesplède, Sophie

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    Edition #1

    Hartley, Robert F.; Claycomb, Cindy; Hartley, Robert F.; Claycomb, Cindy

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    Edition #8

    Burns, Alvin, C.; Bush, Ronald, F.; Veeck, Ann

    ISBN : 9781292153261

    Edition #1

    Giannini, Gaetan, T.

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    Edition #7

    Kotler, Philip; Bowen, John, T.; Makens, James; Baloglu, Seyhmus

    ISBN : 9781292156156

    Bellet, Michel; Gloria-Palermo, Sandye; Zouache, Abdallah

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    Best Matching Products for marketing: theory, evidence, practice
    Edition #2

    Sharp, Byron; Sharp, Byron

    Course Codes : MARK1010

    ... - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and ... , key observations on marketing planning, market selection and marketing objective setting and what ...

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    Edition #3

    Baker, Michael J

    ... third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary ... with the latest advances in marketing theory and practice, this edition includes: -New ...

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    Greg Elliott

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    Strachan, Glenda; French, Erica; Burgess, John

    Course Codes : , IRHR3035

    ... provides practical examples of organisational practice. The work incorporates a range ...

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    Edition #6

    CRAVEN

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    Edition #1

    Boettke, Peter J.; Coyne, Christopher J.; Storr, Virgil

    This volume brings together original research from the Austrian, Virginia, and Bloomington schools of political economy to analyse central elements of market process and market order.Buy New

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    Edition #2

    Dahl, Stephan

    ... of both the theory and practice of social media marketing whilst taking a ... such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy ...

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    Weinstein, Arnold K.

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    Edition #4

    NATIONAL GEOGRAPHIC LEARNING

    ... Good-Bye Chapter 13: Build the Evidence ' and They Will Come Chapter ... 51: Marketing Your Concierge Medical Practice Chapter 52: Hiring a Marketing Consultant Chapter ...

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    Edition #1

    Price, Larry

    ... and professional practice, this book provides up-to-date coverage of psychometric theory, methods ... , factor analysis, item response theory, and generalizability theory. Also addressed are norming ...

    ISBN : 9781462524778

    Hunt, Shelby D.

    ... now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. ... updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' ...

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    Edition #3

    Ann B. Dobie

    ... more challenging critical perspectives, THEORY INTO PRACTICE provides extensive step-by-step guidance for ... on American multicultural approaches, THEORY INTO PRACTICE provides an essential foundation for ...

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    Edition #4

    NATIONAL GEOGRAPHIC/WARING

    ... more challenging critical perspectives, THEORY INTO PRACTICE provides extensive step-by-step guidance for ... on American multicultural approaches, THEORY INTO PRACTICE provides an essential foundation for ...

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    Edition #1

    Maclaran, Pauline

    ... debates concerning the development of marketing theory, featuring original contributions from a ... covers the historical development of marketing theory; its philosophical underpinnings; major theoretical ...

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    Weinstein, Arnold K.

    ... the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents ... a comprehensive approach to marketing ...

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    Hunt, Shelby D.

    ... a philosophy for guiding marketing research and theory. He also shows how ... Hunt's classic text, Foundations of Marketing Theory, this volume will be equally ...

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    Fine, Ben

    ... a commanding assessment of labour market theory across the social sciences. It ... radically original critique of labour market theory, which draws constructively but critically ...

    ISBN : 9780415862493

    Edition #1

    Gerhart, Barry

    ... of Business, Michigan State UniversityCompensation: Theory, Evidence, and Strategic Implications provides a ... -Directions for future research Compensation: Theory, Evidence, and Strategic Implications considers why ...

    ISBN : 9780761921073

    Edition #2

    Birzer, Michael; Roberson, Cliff

    ... patrol procedures. Police Field Operations: Theory Meets Practice, 2/e is a comprehensive ... It provides: Clear links between theory and practice: Chapters help students understand ...

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    Dogantan-Dack, Mine

    ... Research in Music: Theory, Criticism, Practice brings together internationally renowned scholars ... the conditions under which artistic practice becomes a research activity; how ...

    ISBN : 9781409445456

    Edition #15

    Eugene F. Brigham and Michael C. Ehrhardt

    Course Codes : FIN350
    Universities : Charles Sturt University

    ... applications, Brigham/Ehrhardt's FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 15e gives you a thorough ...

    ISBN : 9781305632295

    Edition #5

    Cleland-Donnelly, Frances E.; Mueller, Suzanne S.; Gallahue, David L.

    ... , scaled learning environments, skill cues, practice strategies, teaching style choices, and ... will learn the research and theory behind this developmentally sound approach ...

    ISBN : 9781450441575

    Edition #3

    Howard Frederick

    Course Codes : , 200154 , ENT402

    ... leading entrepreneurship textbook, Entrepreneurship: Theory, Process, Practice. Dr. Kuratko has been a ...

    ISBN : 9780170173278

    Edition #1

    NUNAN

    ... edition of Grondslagen van de Marketing, the market leader in the Netherlands ... strikes the right balance between marketing theory and practice. The text features perspectives ...

    ISBN : 9781408064979

    Sowter, Colin V

    ... : An examination of how marketing concepts and practices can be applied to ...

    ISBN : 9781138725362

    Edition #6

    George, Richard; George, Richard

    ... offers a solid foundation in marketing theory applied to the unique context ... courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South ...

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    Edition #3

    DELMAR

    Nutrition Education: Linking Research, Theory & Practice , Third Edition Includes Navigate 2 ... Third Edition integrates research, theory, and practice and provides advice and direction ...

    ISBN : 9781284078008

    Edition #1

    Moxey, Keith P.F.; Moxey, Keith

    Many art historians regard poststructuralist theory with suspicion; some even see ... authorship, Moxey himself puts theory into practice. In a series of engaging ...

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    Bell, Catherine; Bell, Catherine

    ... scholars around the world. Ritual Theory, Ritual Practice, Catherine Bell's sweeping and ...

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    Edition #5

    ... updated to reflect changes to Theory & Practice of Therapeutic Massage, 5th ...

    ISBN : 9781111314040

    Azar, Edward E.; Dak, Joseph E. Ben

    First Published in 1975. Routledge is an imprint of Taylor & Francis, an informa company.Buy New

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    Edition #13

    Discover the additional practice and support you need to ...

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    Edition #5

    Baines, Paul

    ... does Ipsos MORI develop cross-cultural market research insights to inform innovation ... of not just what marketing theory looks like in practice but how it ...

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    Edition #14

    ... Guide gives you the additional practice and support you need to ...

    ISBN : 9781285098180

    Edition #1

    HERZFELD-PIPKIN

    ... 2: Drugs: Definitions, Classification, and Theory Chapter 3: Crime: Definitions, Classification ... of Drug-Crime Relationships Part Three: Practice Chapter 9: Drugs and the ...

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    Edition #3

    ... introducing more challenging critical perspectives, THEORY INTO PRACTICE, International Edition provides extensive ... on American multicultural approaches, THEORY INTO PRACTICE provides an essential foundation for ...

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    Edition #3

    Howard Frederick

    Course Codes : , 21227 , 200154 , EDC155

    The third edition of this market leading textbook covers the foundations ... and Entrepreneurship, EDC155 - Learning Theory for EducatorsBuy New

    ISBN : 9780170214988

    Edition #6

    HEINLE

    The student workbook contains detailed, interactive exercises, designed to reinforce learning and increase student comprehension.Buy New

    ISBN : 9781285187617

    Edition #2

    Damian Ryan

    ... :search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer ... engagement and digital marketing strategies. ...

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    Edition #2

    Dahl, Stephan

    The Second Edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.Buy New

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    Edition #4

    Ryan, Damian

    ... , Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and ... digital marketing strategies. ...

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    Edition #1

    Boettke, Peter J.; Coyne, Christopher J.; Storr, Virgil

    This volume brings together original research from the Austrian, Virginia, and Bloomington schools of political economy to analyse central elements of market process and market order.Buy New

    ISBN : 9781786602008

    Edition #1

    Wade, Robert

    ... allocation decisions were divided between markets and public administration and the ... A superb book.... Governing the Market demystifies East Asia's miracle without ...

    ISBN : 9780691117294

    Edition #2

    Howard Frederick

    ... the Asia-Pacific entrepreneur, Entrepreneurship: Theory, Process and Practice, combines a solid theoretical ... the real world. Entrepreneurship: Theory, Process and Practice provides an indispensible introduction ...

    ISBN : 9780170181570

    Edition #3

    MacNaughton, Glenda; Williams, Gillian

    Course Codes : , 101108 , ECED825 , EDUC90703

    ... offers an excellent blend of theory and practice by describing and demonstrating ... an excellent guide to everyday practice and reflective teaching., EFB336, 101108 ...

    ISBN : 9781442502710

    Edition #3

    Orbe, Mark P.

    Interracial Communication: Theory Into Practice, Third Edition, by Mark P. ... this information to interracial communication practices in specific, everyday contexts, including ...

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    Edition #6

    WARING/JAMALL

    ... updated to reflect changes to Theory & Practice of Therapeutic Massage, 6th ...

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    Edition #8

    ROSENBLOOM

    Course Codes : , 24222 , 24713 , MARK3081 , MKT20023

    Marketing Channels: A Management View, a market leader, is known to provide ... to the field of marketing channels. Theory, research, and practice are covered thoroughly ...

    ISBN : 9780324316988

    Edition #7

    Kotler, Philip

    ... the latest in marketing theory and practice. The world of marketing is changing everyday-and ... of today's marketing theory and practices. Marketing Management is the gold standard marketing text because ...

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    Edition #15

    Kotler, Philip; Keller, Kevin, Lane

    ... of today's marketing theory and practices. Marketing Management is the gold standard marketing text ... in today's marketing theory and practice. , MKTG3306 - Strategic Marketing, 24734 - Marketing Management, MKTG5001 ...

    ISBN : 9781292092621

    Edition #2

    Jacobsen, Stine Lindahl; Pedersen, Inge Nygaard; Bonde, Lars Ole; Odell-Miller, Helen

    ... can be applied in clinical practice, and the recent progress made ... in research and evidence-based practice. Giving a complete picture of ...

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    Edition #1

    Chasen, Lee R.; Landy, Robert J

    ... Scenarios drawn from his own practice provide useful insights into both ...

    ISBN : 9781849059909

    Edition #1

    Lozano, Adele

    ... , leadership models, essays, and promising practices to provide insight into how ...

    ISBN : 9781498520225

    Edition #1

    Lozano, Adele

    ... , leadership models, essays, and promising practices to provide insight into how ...

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    Yudelson, Jerry

    ... a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find ... construction firms specialize in particular market sectors, the book systematically examines ...

    ISBN : 9781138471412

    Edition #2

    Greg Elliott

    Course Codes : , MKTG101

    ... detailed coverage of the latest marketing theory, research and thinking. This text ... of contemporary marketing and is an essential guide to best practice. The ...

    ISBN : 9781118389003

    Edition #3

    Greg Elliott

    Course Codes :

    ... detailed coverage of the latest marketing theory, research and thinking. This text ... an essential guide to best practice., EFB336Buy Used

    ISBN : 9781118624173

    Mason, Katy; Kjellberg, Hans; Hagberg, Johan

    ... is marketing theory performative?' How does marketing theory shape action? Who uses it in practice ... to what effect marketing theories are used and 'performed' in marketing practice. The book ...

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    Ward, Keith

    ... previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship ... of the finance function with marketing for the successful modern business.Marketing ...

    ISBN : 9781138140707

    Edition #14

    Philip Kotler

    Course Codes : , H5GA , MGTS7806

    ... of today's marketing theory and practices. Marketing Management is the gold standard marketing text because ... the latest changes in today's marketing theory and practice. Remaining true to its ...

    ISBN : 9780273753360

    Mason, Katy; Kjellberg, Hans; Hagberg, Johan

    ... book look at how marketing theories are used in practice and what this ... marketing theories are used and ‘performed’ in marketing practice. ...

    ISBN : 9781138237261

    Edition #2

    Greg Elliott

    ... ground-up' Introductory Marketing text ever released in the local market. Building on ... detailed coverage of the latest marketing theory, research and thinking. This text ...

    ISBN : 9780730303411

    Miles, Christopher

    ... discourses of its discipline and practice. Constructing an interface between original ... of marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. ...

    ISBN : 9781138667273

    Edition #2

    Sally Dibb

    ... of marketing and the importance of understanding the complexities of the market ... marketing requires an analysis of the market place, the recommendation of a marketing ...

    ISBN : 9781408075920

    Kolb, Bonita M.

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    Kolb, Bonita M.

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    Edition #1

    Tolson, Debbie; Booth, Jo; Schofield, Irene; Tolson, Debbie; Booth, Jo; Schofield, Irene

    ... make connections between theory, evidence and value based gerontological practice. The rapidly rising ... study illustrates the connections between practice, theory, evidence and values. User-friendly and accessible ...

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    Edition #9

    Gerald Corey (California State University, Fullerton (Emeritus))

    Course Codes : CN318 , HSCS533 , PSY5MGC , PSY6DGC

    ... illustrating how to put these theories into practice, this best-selling book guides ... , CN318 - Group Work: Theory & Practice, HSCS533 - Group Work in ...

    ISBN : 9781305088016

    Edition #3

    Maidment, Jane; Maidment, Jane; Egan, Ronnie; Egan, Ronnie

    Course Codes : , SWSP2033 , SWSP6033

    ... Work, SWSP6033 - Social Work Theory & Practice: Individuals & Families, SWSP2033 ... - Social Work Theory and Practice (Individuals, Children and Families ...

    ISBN : 9781743318317

    Dawe, Kevin

    ... in science and technology, design theory, material culture, cognition, sensual culture ...

    ISBN : 9780754667759

    Edition #1

    Haeffele, Stefanie

    This book, authored by public policy practitioners and researchers, tackle such pressing issues as public education, the process for approving medical devices, tax policy, and land use regulation.Buy New

    ISBN : 9781786603982

    Edition #2

    Davis, Joel, J.

    ... of research. Advertising Research: Theory & Practice shows students how research helps ...

    ISBN : 9780132128322

    Edition #1

    William M. Pride

    Course Codes : , MBA503 , DBA1MPP

    ... concise, straightforward approach to basic marketing concepts and strategies, EFB336, MBA503 ... - Marketing for Managers, EFB336, DBA1MPP - Marketing Principles & Practice (Diploma ...

    ISBN : 9780170190862

    Edition #1

    Chen, Jianlin

    ... the original law and religious market theory employs an interdisciplinary approach that ... restrictions on religious practices may facilitate normatively desirable market dynamics. This updated ...

    ISBN : 9781107170179

    Edition #16

    WARREN

    ... for success, Brigham/Ehrhardt's FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 16th edition, equips you ...

    ISBN : 9781337902601

    Edition #1

    Mollinga, Peter P

    ... emerged from regional or local practice; - understanding and implementing IWRM ...

    ISBN : 9780761935490

    Edition #3

    Baker, Michael J

    ... third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary ... with the latest advances in marketing theory and practice, this edition includes: -New ...

    ISBN : 9781473904002

    O'Reilly, Daragh; Kerrigan, Finola

    ... significant shifts in arts marketing, both as a practice and an academic ... the way the arts are marketed. Marketing the Arts argues that arts ...

    ISBN : 9780415496858

    O'Reilly, Daragh; Kerrigan, Finola

    ... significant shifts in arts marketing, both as a practice and an academic ... the way the arts are marketed. Marketing the Arts argues that arts ...

    ISBN : 9780415496865

    King, William R.

    ... potential of various areas of marketing theory in the STI context. It ... marketing from such perspectives as consumer needs assessment, information acquisition strategy, market ...

    ISBN : 9780367020927

    Majaro, Simon

    ... a critical knowledge of modern theory and practice to pinpoint the crucial ... cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both ...

    ISBN : 9781138787636

    Majaro, Simon

    ... a critical knowledge of modern theory and practice to pinpoint the crucial ... cost-effective environment. Each chapter reviews marketing concepts, theories and methods â ...

    ISBN : 9781138980471

    Edition #Nz

    Jan Charbonneau

    ... the best of New Zealand marketing. Marketing: real people, real choices introduces ... best to market their products. The reasons behind the marketing decisions they ...

    ISBN : 9781442552722

    Gould, Charlotte; Mesplède, Sophie

    ... the first truly modern art market, Marketing Art in the British Isles ... the internationalization of the art market; the emergence of an increasingly ...

    ISBN : 9781409436690

    Edition #1

    Haeffele, Stefanie

    This book, authored by public policy practitioners and researchers, tackle such pressing issues as public education, the process for approving medical devices, tax policy, and land use regulation.Buy New

    ISBN : 9781786603975

    Edition #1

    Hartley, Robert F.; Claycomb, Cindy; Hartley, Robert F.; Claycomb, Cindy

    Course Codes : , MARK3082

    ... the decisions and practices that led to major marketing wars, comebacks, mistakes ... from introduction to marketing, marketing management and strategic marketing. Adopt the whole book ...

    ISBN : 9781118078464

    Edition #14th

    Kotler & Keller

    Course Codes :

    ... of today's marketing theory and practices. Marketing Management is the gold standard marketing text because ... the latest changes in today's marketing theory and practice.Remaining true to its ...

    ISBN : 9314994246919

    Edition #6

    Philip Kotler

    Course Codes : HSL222 , 210MKTH

    For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and ... visual, four-color book discusses hospitality marketing from a team perspective, examining ...

    ISBN : 9781292020037

    Edition #1

    Patricia Goodson, Ph.D.

    Chapter 1: Theory as Practice: Thinking Theoretically About Health Promotion ... Health Promotion Research and Practice Chapter 4: Which theories? An overview of ...

    ISBN : 9780763757939

    Edition #1

    Ebrey, David

    ... there; he put his theories into practice. This volume of new essays ... Aristotle's natural science and philosophical theories shed light on one another. ...

    ISBN : 9781107055131

    Edition #8

    Burns, Alvin, C.; Bush, Ronald, F.; Veeck, Ann

    Course Codes : MKT00106 , MRKT19038

    For courses in global marketing. Marketing Research: The Fundamentals The 8th ... statistical models needed to analyse market data. This edition has been ...

    ISBN : 9781292153261

    Edition #1

    Giannini, Gaetan, T.

    ... relations through the lens of marketing. Marketing Public Relations breaks from the ... theory and then how to apply it in order to “do Marketing ...

    ISBN : 9780136082996

    Edition #7

    Kotler, Philip; Bowen, John, T.; Makens, James; Baloglu, Seyhmus

    Course Codes : MKT00128
    Universities : Southern Cross University

    For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and ... visual, four-colour book discusses hospitality marketing from a team perspective, examining ...

    ISBN : 9781292156156

    Bellet, Michel; Gloria-Palermo, Sandye; Zouache, Abdallah

    ... themes such as capital theory, expectations, policy, market theory and the history of ...

    ISBN : 9780415647670

    Hicks, John; Hicks, John

    ... synthesis to outline a theory of competitive markets which can be linked ... both standard classical and neoclassical theory to fill the gap between ...

    ISBN : 9780198796237