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Search results for principles of marketing 6th edition reference

    Edition #1
    Edition #3

    Kutscher, Charles F.; Milford, Jana B.; Kreith, Frank

    ISBN : 9781498788922

    Edition #6

    Armstrong, Gary; Adam, Stewart; Denize, Sara; Kotler, Philip

    ISBN : 9781486002696

    Edition #4
    Edition #14th

    Philip Kotler

    ISBN : 9780273752431

    Edition #15
    Edition #16
    Edition #3

    Farris, Paul; Bendle, Neil; Pfeifer, Phillip; Reibstein, David

    ISBN : 9780134085968

    Edition #2

    Gary L Lilien (Penn State University)

    ISBN : 9780985764807

    Edition #7

    Armstrong, Gary; Adam, Stewart; Denize, Sara; Volkov, Michael; Kotler, Philip

    ISBN : 9781488611841

    Edition #4
    Edition #4

    Professor Adrian Palmer

    ISBN : 9780077107949

    Edition #7

    Armstrong, Gary; Adam, Stewart; Denize, Sara; Volkov, Michael; Kotler, Philip

    ISBN : 9781488687068

    Edition #3

    Coduto, Donald, P.; Kitch, William, A.; Yeung, Man-chu Ronald

    ISBN : 9780133411898

    Edition #2

    Lodish, Leonard, M.; Morgan, Howard, L.; Archambeau, Shellye; Babin, Jeffrey

    ISBN : 9780133993332

    Edition #2
    Edition #13
    Edition #4

    Fabozzi, Frank, J; Modigliani, Franco, P.; Jones, Frank, J.

    ISBN : 9781292021775

    Edition #7

    Gitman, Lawrence, J.; Zutter, Chad, J

    ISBN : 9781292060101

    Edition #5

    Keyzer, P; Goff, C; Fisher, A

    ISBN : 9780409341959

    Edition #5

    Jeannie Paterson, Andrew Robertson, Arlen Duke

    ISBN : 9780455236001

    Edition #3

    Simon Bronitt, Bernadette McSherry

    ISBN : 9780455226125

    Edition #4

    Radan, P; Radan, P; Gooley, J; Gooley, J; Vickovich, I; Vickovich, I

    ISBN : 9780409345438

    Edition #0

    Ang, Lawrence; Ang, Lawrence; Ang, Lawrence

    ISBN : 9781107649187

    Weinstein, Arnold K.

    ISBN : 9781138794054

    Weinstein, Arnold K.

    ISBN : 9781138980518

    Edition #17

    Kotler, Philip & Armstrong, Gary

    ISBN : 9781292220178

    Edition #3

    Philip Kotler

    ISBN : 9780733971174

    Edition #4
    Edition #4
    Edition #8

    Zutter, Chad, J.; Smart, Scott, B.

    ISBN : 9781292267142

    Edition #3

    Miles, Christopher

    ISBN : 9781138667273

    Edition #2

    Alserhan, Baker Ahmad

    ISBN : 9781472460301

    Edition #7

    Ornstein, Allan, C.; Hunkins, Francis, P.

    ISBN : 9781292162072

    Edition #1

    Martin, Diane; Schouten, John

    ISBN : 9781292040899

    Edition #9

    Mishkin, Frederic S. & Eakins, Stanley

    ISBN : 9781292215006

    Edition #8

    Mishkin, Frederic, S; Eakins, Stanley

    ISBN : 9781292060484

    Edition #4

    Matthias, Kathryn R.; Chisholm-Burns, Marie A.; Katz, Michael D.

    ISBN : 9780071843966

    Edition #3

    Philip Kotler

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    Philip et al. Kotler

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    Armstrong, Adam, Denize & Kotler

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    Pride

    Marketing: 1st Asia Pacific Edition - puts contemporary Introductory Marketing students on target! - ... Marketing: Core Concepts and Applications 1st Asia Pacific Edition text to the market ...

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    Edition #1

    PATON

    Foundations of International Marketing is a student-orientated text that looks at international marketing from ... a variety of different firms, markets, products and services.Buy New

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    Edition #1

    Jason Miletsky

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    Edition #2

    Paul W. Farris

    ... Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide ... show how to use marketing dashboards to view market dynamics from multiple ...

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    Edition #3

    Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both ... , those actually involved in pharmaceutical marketing, and anyone desiring an introduction ...

    ISBN : 9780866569354

    Edition #9

    STATSKY

    ... business concepts, such as finance, marketing, operations, and management. Students gain ... MindTap for Principles of Business Updated, Precision Exams Edition, 9th edition is the ...

    ISBN : 9781337904179

    Edition #3

    Kutscher, Charles F.; Milford, Jana B.; Kreith, Frank

    PRINCIPLES OF SUSTAINABLE ENERGY SYSTEMS, Third Edition, surveys the range of sustainable ...

    ISBN : 9781498788922

    Edition #6

    Armstrong, Gary; Adam, Stewart; Denize, Sara; Kotler, Philip

    Course Codes : , BS122 , MM110 , 200083 , BMA151 , BMA251 , MKTG600 , MKTG2003

    The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more ... marketers use to create deeper consumer involvement., 200083 - Marketing Principles, MKTG600 - Marketing ...

    ISBN : 9781486002696

    Edition #4

    Kotler, Philip

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    ISBN : 9781292089669

    Edition #14th

    Philip Kotler

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    Edition #15

    Philip Kotler

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    Edition #1

    Cucchiara, Maia Bloomfield

    ... Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's ... , Marketing Cities uncovers a problematic relationship between public institutions and private markets ...

    ISBN : 9780226016825

    Edition #7

    Anne Coughlan

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    ISBN : 9781292023502

    Edition #2

    Levens, Michael, P

    ... be the most usable reference guide for Principles of Marketing students. The unique ... passively read it. The second edition features a new format that ...

    ISBN : 9781292042220

    Edition #4

    Pascale Quester

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    ISBN : 9780074712290

    Edition #16

    Philip Kotler

    ... for marketers to develop meaningful connections with their customers. Principles of Marketing helps ... the major trends impacting contemporary marketing, this edition is packed with stories ...

    ISBN : 9781292092485

    Edition #6

    KERIN

    Video DVD MarketingBuy New

    ISBN : 9781259302381

    Edition #2

    William G. Zikmund

    Course Codes : , H5EA , MARK305 , MKTG202

    ... solid theoretical foundation with a practical, step-by-step approach, the marketing research process ... 'learning by doing' approach, this edition of integrates Qualtrics, a robust ...

    ISBN : 9780170183345

    Edition #3

    Farris, Paul; Bendle, Neil; Pfeifer, Phillip; Reibstein, David

    Course Codes : MKTG90026
    Universities : University of Melbourne

    ... Manager's Guide to Measuring Marketing Performance, Third Edition now contains: Important new ... show how to use marketing dashboards to view market dynamics from multiple ...

    ISBN : 9780134085968

    Edition #2

    Gary L Lilien (Penn State University)

    Course Codes : , 24750

    ... years since the first edition of Principles of Marketing Engineering was published, much ... , however Updated the examples and references. Added new content on customer ...

    ISBN : 9780985764807

    Edition #10

    Gary Armstrong

    For undergraduate Principles of Marketing courses. This title is a Pearson Global Edition. The ... capturing it-drives every effective marketing strategy. The tenth edition features a new ...

    ISBN : 9780132542050

    Shelby Dean Hunt

    ... the philosophy of science. This edition breaks new ground with a ... " provides the foundation for a general theory of marketing. Both evolutionary and ...

    ISBN : 9780765609304

    Edition #1

    Gregory Mankiw

    Course Codes : , 23115 , 23566

    ... importance of economic ideas, this edition pays careful attention to regional ... , CourseMate, Search me! economics. Principles of Economics 6th edition combines microeconomics and macroeconomics ...

    ISBN : 9780170272377

    Edition #7

    Armstrong, Gary; Adam, Stewart; Denize, Sara; Volkov, Michael; Kotler, Philip

    Course Codes : BUS105 , MARK804 , MKTG100 , MKTG1001 , MKTG5003

    ... as they go. The latest edition enhances understanding with a unique ... Marketing Principles, MKTG100 - Principles Of Marketing, MKTG5003 - MARKETING MANAGEMENT, BUS105 - Intro to Marketing ...

    ISBN : 9781488611841

    Edition #4

    Frank J. Fabozzi

    Course Codes : FIN204
    Universities : Open Universities

    ... the world's financial markets and institutions. Foundations of Financial Markets and Institutions, offers ... , and financial instruments. This fourth edition incorporates and addresses the vast ...

    ISBN : 9780136135319

    Edition #4

    Professor Adrian Palmer

    ... introduction to this key marketing topic. This new edition includes the most ... essential to those taking services marketing courses on Undergraduate levels 3 ...

    ISBN : 9780077107949

    Edition #7

    Armstrong, Gary; Adam, Stewart; Denize, Sara; Volkov, Michael; Kotler, Philip

    Course Codes : MRKT11029

    ... contains 1 copy of Principles of Marketing 7th edition and an access card ... coverage and ease of learning. Principles of Marketing keeps pace with a ...

    ISBN : 9781488687068

    Aaker

    ... to the fundamental practice of marketing and marketing research have been eliminated. ... in managerial decision-making. Here, the marketing research industry is also discussed. ...

    ISBN : 9780470805022

    Edition #3

    Coduto, Donald, P.; Kitch, William, A.; Yeung, Man-chu Ronald

    ... and undergraduate courses in Foundation Engineering Foundation Design: Principles and Practices includes the ... , the 3rd Edition teaches students not only how to understand foundation engineering ...

    ISBN : 9780133411898

    Edition #2

    Lodish, Leonard, M.; Morgan, Howard, L.; Archambeau, Shellye; Babin, Jeffrey

    ... market opportunities. Based on The Wharton School's pioneering Entrepreneurial Marketing, this edition ... systematically optimize your marketing investments, Marketing That Works, Second Edition integrates Customer ...

    ISBN : 9780133993332

    Edition #2

    Frank J. Fabozzi

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    ISBN : 9780136860563

    Edition #2

    Radan et al

    Pack includes: Principles of Australian Equity & Trusts, 2nd Edition (9780409331240), and Principles Aust Equity & Trusts Cases & MaterialsBuy New

    ISBN : 9780000689399

    Edition #13

    Gerard J. Tortora

    The thirteenth edition of the phenomenally successful Principles of Anatomy and Physiology continues ... is unsurpassed in the market. The thirteenth edition is fully integrated with ...

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    Edition #4

    Fabozzi, Frank, J; Modigliani, Franco, P.; Jones, Frank, J.

    ... the world's financial markets and institutions. Foundations of Financial Markets and Institutions, offers ... , and financial instruments. This fourth edition incorporates and addresses the vast ...

    ISBN : 9781292021775

    Edition #7

    Gitman, Lawrence, J.; Zutter, Chad, J

    ... system — a hallmark feature of Principles of Managerial Finance, Brief-weaves pedagogy ... supplementary tools.MyFinanceLab for Principles of Managerial Finance: Brief, Seventh Edition creates learning ...

    ISBN : 9781292060101

    Edition #5

    Keyzer, P; Goff, C; Fisher, A

    Course Codes : 7022 , LAW220

    Principles of Australian Constitutional Law, now in its fifth edition, is a popular ... , 6th ed, 2016 Siow, Constitutional Law at a Glance, 2015 Trone, Quick Reference ...

    ISBN : 9780409341959

    Edition #2

    Christopher D. Moyes

    Course Codes :

    Principles of Animal Physiology, Second Edition continues to set a new ... , its modern approach and clear foundation in molecular and cell biology ...

    ISBN : 9781292026381

    Edition #5

    Jeannie Paterson, Andrew Robertson, Arlen Duke

    Course Codes : LAW272 , LAW10001

    Principles of Contract Law, 5th Edition remains Australia’s premier text ... Woodside Energy Ltd; developments in principles applying to termination for non-fulfilment ...

    ISBN : 9780455236001

    Edition #3

    Simon Bronitt, Bernadette McSherry

    Course Codes : , EDC155 , LWZ114 , LAWS1206 , LAWS6106

    Principles of Criminal Law, 3rd Edition, explores the criminal law of ... from related jurisdictions. Principles of Criminal Law, 3rd Edition, is a valuable ...

    ISBN : 9780455226125

    Edition #4

    Radan, P; Radan, P; Gooley, J; Gooley, J; Vickovich, I; Vickovich, I

    Course Codes : LWZ118 , LAW2CTA , LAWS104 , LAWS803

    Principles of Australian Contract Law is ... understand and apply relevant contractual principles to the resolution of issues ...

    ISBN : 9780409345438

    Edition #5

    Horton, Laurence

    Course Codes : CHE00002
    Universities : Southern Cross University

    Principles of Biochemistry provides a concise ... clarity of exposition, the Fifth Edition offers a new student-friendly design ...

    ISBN : 9781292021744

    Edition #0

    Ang, Lawrence; Ang, Lawrence; Ang, Lawrence

    Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.Buy New

    ISBN : 9781107649187

    Christopher H. Lovelock

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    Grumbridge, Jack L.

    ... management and environmental aspects of marketing a major airline, at a ... peculiarities of the aviation market. Other chapters cover market research, an analytical ...

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    Grumbridge, Jack L.

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    Kindra, G. S.

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    Winkler, John

    ... through the underlying theory of marketing and applies it to the ... of industrial and consumer goods marketing are given, and technical â ...

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    Weinstein, Arnold K.

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    Winkler, John

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    Kindra, G. S.

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    Edition #17

    Kotler, Philip & Armstrong, Gary

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    Edition #3

    Philip Kotler

    Provides an introduction to marketing. This third edition provides an authoritative presentation of ... marketing theory, and offers the ...

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    Edition #4

    Philip Kotler

    This new edition retains its authoritative presentation of marketing theory while still maintaining ... illustrating the major decisions that marketing management faces in its efforts ...

    ISBN : 9781442500419

    Edition #4

    Winer, Russ; Dhar, Ravi

    ... of technology on making strategic marketing decisions. Its modern, strategy-based approach ... for professional success. The fourth edition features Ravi Dahr of Yale ...

    ISBN : 9781292023410

    Edition #5

    Sam Boggs, Jr.

    ... concise treatment of the fundamental principles of sedimentology and stratigraphy highlights ...

    ISBN : 9780321745767

    Edition #1

    Kotler

    Course Codes : , MKTG208

    This custom edition is published for Macquarie University., EFB336, MKTG208 - Marketing ManagementBuy New

    ISBN : 9781488609985

    Edition #2

    Wong, Stanley

    ... Mirowski, analyzing the impact The Foundation of Paul Samuelson†...

    ISBN : 9780415493727

    Edition #8

    Zutter, Chad, J.; Smart, Scott, B.

    ... -- a hallmark feature of Principles of Managerial Finance, Brief -- ... and supplementary tools. The 8th Edition, Global Edition, concentrates on the material ...

    ISBN : 9781292267142

    Philip Wood

    ... Legal Opinions, 2nd Edition Principles of International Insolvency, 2nd Edition Project Finance, Securitisations ... and Subordinated Debt, 2nd Edition Regulation of International Finance, 2nd ...

    ISBN : 9781847032102

    Edition #3

    Tro

    ... , problem-solving approach to chemistryThe Third Edition of Principles of Chemistry: A Molecular ... on paper (symbolic). The Third Edition improves upon the hallmark features ...

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    Edition #3

    Mackie, K; Mackie, K

    Now in its third edition, Principles of Australian Succession Law is ... Mackie, Law of Succession, 2nd edition, 2017 Webb, LexisNexis Study Guide ...

    ISBN : 9780409345315

    Edition #8

    Mackie; Neal & Birtles

    Course Codes : , LAW00062

    Principles of Australian Succession Law 2nd Edition provides a concise but comprehensive ... law of succession in Australia. Reference is made to statutory provisions ...

    ISBN : 9780000998163

    Miles, Christopher

    ... a Sophistic interpretation of marketing. From this perspective, marketing is understood as ... marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. ...

    ISBN : 9781138667273

    Peter Doyle

    ... practical, step-by-step guide to developing marketing strategies that generate growth and ... objectives and weak intellectual foundations. Value Based Marketing reformulates marketing, making its goals ...

    ISBN : 9780471877271

    St P Slatter, Stuart

    ... interaction between market structure and selected elements of the marketing mix. It ... competition and marketing strategies in the US ethical pharmaceutical market. Buy New

    ISBN : 9781138793521

    St P Slatter, Stuart

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    Spurr, Stephen J.

    Economic Foundations of Law (2nd ed.) provides an economic analysis of ... , discussion is focused on economic principles such as risk aversion, efficiency ...

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    Spurr, Stephen J.

    Economic Foundations of Law (2nd ed.) provides an economic analysis of ... , discussion is focused on economic principles such as risk aversion, efficiency ...

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    William Joseph McDonald

    ... a course called database marketing or direct marketing. The author's own case ... current texts in direct marketing, marketing strategy and marketing management. It also relies ...

    ISBN : 9780075617433

    Edition #7

    Michael D. Hutt

    Providing treatment of business-to-business marketing, this market leader captures and integrates developments ... in market analysis, relationship management, supply chain management, marketing strategy ...

    ISBN : 9780030291791

    Edition #16

    KOTLER & ARMSTRONG

    ... contains 1 copy of Principles of Marketing Global edition and 1 printed access ... for marketers to develop meaningful connections with their customers. Principles of Marketing helps ...

    ISBN : 9781488608902

    Edition #2

    Alserhan, Baker Ahmad

    The Principles of Islamic Marketing fills a gap in international ... and cultural norms. This second edition brings the book up to ...

    ISBN : 9781472460301

    Edition #4

    Masaaki Kotabe

    Course Codes : , 2023IBA , MARK343 , MKTG301 , MKTG801 , MKTG20009

    ... climate. This fourth Asia-Pacific edition of International Marketing is thoroughly revised to ... competitive and global market, the fourth Asia-Pacific edition of International Marketing integrates fifteen ...

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    Edition #2

    Damian Ryan

    ... :search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer ... engagement and digital marketing strategies. ...

    ISBN : 9780749464271

    Edition #1

    Kricheff, Robert, S.

    ... for portfolio managers, traders, analysts, marketers, investment bankers, and other financial ... proper investment selection, and guides market participants in focusing their credit ...

    ISBN : 9780133553659

    Edition #6

    Gooley, J; Dicker, M; Zammit, M; Russell, D

    Course Codes : LLB302 , LSSU391 , LSSU591

    Corporations and Associations Law: Principles and Issues, 6th edition offers a contemporary treatment of ... of Business Organisations, LSSU391 - Principles of Corporation Law, LSSU591 - ...

    ISBN : 9780409341713

    Edition #7

    Ornstein, Allan, C.; Hunkins, Francis, P.

    ... documented, balanced overview of the foundations, principles, and issues of curriculum-from leaders ... outlooks for the future. Curriculum: Foundations, Principles, and Issues covers the latest ...

    ISBN : 9781292162072

    Edition #4

    Kaser/Oelkers

    ... to be the foundation for teaching marketing concepts. Each marketing function is incorporated ... Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital ...

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    Ryan, Damian

    ... media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital ... industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised ...

    ISBN : 9780749478438

    Edition #5

    Kotler

    ... of the 4th Australian edition of Principles of Marketing. We collaborated with a ... thoroughly updated the 5th edition of Principles of Marketing to reflect the major ...

    ISBN : 9781442551596

    Edition #1

    Martin, Diane; Schouten, John

    Course Codes : MKT355
    Universities : Open Universities

    ... a lasting impression in their marketing efforts, Martin/Schouten provides the concepts ... behind valuable—and lucrative—sustainable marketing strategies. , MKT355 - Green MarketingBuy ...

    ISBN : 9781292040899

    Edition #1

    Thomas W. Speh

    Course Codes : MMK368
    Universities : Deakin University

    ... , Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive ... understanding of today's dynamic B2B market. The similarities and differences between ...

    ISBN : 9781408093719

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    Egan, John

    Course Codes : MRKT19049

    Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy ... in the area, the fourth edition continues to offer an accessible ...

    ISBN : 9780273737780

    Edition #7

    Giancoli, Douglas, C.

    Course Codes : 300829 , PHYS1006 , PHYS1012 , PHYS1021

    ... concise, Giancoli's Physics: Principles with Applications, Seventh Edition, helps students view the ... - ENGINEERING PHYSICS, PHYS1006 - FOUNDATIONS OF PHYSICSBuy New,Rent

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    Tro

    ... copy of Principles of Chemistry: A Molecular Approach Global Edition and 1 ... approach to chemistry. The Third Edition of Principles of Chemistry: A Molecular ...

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    Tro

    ... copy of Principles of Chemistry: A Molecular Approach Global Edition and 1 ... approach to chemistry. The Third Edition of Principles of Chemistry: A Molecular ...

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    Mishkin, Frederic, S.

    ... the internationalization of financial markets. The 12th Edition provides a unifying, analytic ... variety of syllabi. Core economic principles and real-world examples organize students' ...

    ISBN : 9780134734200

    Edition #9

    Mishkin, Frederic S. & Eakins, Stanley

    ... Stanley G. Eakins use core principles to introduce students to topics ... business and finance. The 9th Edition combines the latest, most relevant ...

    ISBN : 9781292215006

    Edition #8

    Mishkin, Frederic, S; Eakins, Stanley

    ... of financial markets and institutions. A unifying framework uses core principles to ... a major revision, the Eighth Edition retains Mishkin/Eakins' hallmark pedagogy that ...

    ISBN : 9781292060484

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    KENNY/WADA

    Theoretical Foundations of Health Education and Health Promotion,Third Edition Includes Navigate 2 ... the field, the Third Edition of Theoretical Foundations of Health Education and ...

    ISBN : 9781284104943

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    WARING/JAMALL

    Fire Inspector: Principles and Practice, Revised Enhanced First Edition, Includes Navigate 2 Advantage AccessBuy New

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    Matthias, Kathryn R.; Chisholm-Burns, Marie A.; Katz, Michael D.

    ... clinical situations Pharmacotherapy Principles and Practice Study Guide, Fourth Edition includes 100 ... chapters in the fourth edition of Pharmacotherapy Principles & Practice. These cases ...

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    Chang and Johnson

    Course Codes : NRS72003 , NURS2016

    ... Illness and Disability: principles for nursing practice, 3rd edition has been fully ... pharmacist, paramedic and exercise physiologist Principles for nursing practice are embedded ...

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    Moran, Laurence

    ... 1 copy of Principles of Biochemistry (Pearson New International Edition) and 1 ... copy of Biochemistry Laboratory: Modern Theory & Techniques. Principles ...

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    Edition #3

    Philip Kotler

    Buy New

    ISBN : 9781741034486

    Philip et al. Kotler

    This new text is the result of feedback from teachers and students who need a more succinct introduction to the subject, without compromising on rigour. This briefer version aims to give students the essence of the ...

    ISBN : 9781740092623

    Edition #6

    Armstrong, Adam, Denize & Kotler

    No description is available.Buy New

    ISBN : 9781486009497