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    Edition #3

    Zappala, Joseph M.

    ISBN : 9780415997546

    Berger, Bruce K.; Meng, Juan

    ISBN : 9780415710916

    Sriramesh, Krishnamurthy; Zerfass, Ansgar; Kim, Jeong-Nam

    ISBN : 9780415630894

    Sriramesh, Krishnamurthy; Zerfass, Ansgar; Kim, Jeong-Nam

    ISBN : 9780415630900

    Edition #7

    Somerville, Ian; Edwards, Lee; Ihlen, Øyvind

    ISBN : 9781138317109

    Edition #2

    Ihlen, Øyvind; Fredriksson, Magnus

    ISBN : 9781138281295

    Edition #2

    Ihlen, Øyvind; Fredriksson, Magnus

    ISBN : 9781138281301

    Sutherland, Karen; Ali, Saira; Khattab, Umi; Sutherland, Karen; Ali, Saira; Khattab, Umi

    ISBN : 9780190304607

    Edition #3

    Zappala, Joseph M.

    ... practice of public relations writing. This textbook introduces readers to public relations and writing ... , providing an overview of the four-step public relations process ...

    ISBN : 9780415997546

    Smith, Ron

    ... : The four key phases of public relations campaigns: research, strategy, tactics and ... evaluation. History and evolution of public relations. Basic concepts of the profession ...

    ISBN : 9780415675833

    Smith, Ron

    ... : The four key phases of public relations campaigns: research, strategy, tactics and ... evaluation. History and evolution of public relations. Basic concepts of the profession ...

    ISBN : 9780415675840

    Berger, Bruce K.; Meng, Juan

    ... advanced undergraduate students in international public relations and communication management, as well ... intended to supplement courses in public relations theory, strategic communication, business management ...

    ISBN : 9780415710916

    Sriramesh, Krishnamurthy; Zerfass, Ansgar; Kim, Jeong-Nam

    ... , strategic management approach to managing public relations, and its linkages and implications ... theories for the practice of public relations and communication management with up-to-date ...

    ISBN : 9780415630894

    Sriramesh, Krishnamurthy; Zerfass, Ansgar; Kim, Jeong-Nam

    ... , strategic management approach to managing public relations, and its linkages and implications ... theories for the practice of public relations and communication management with up-to-date ...

    ISBN : 9780415630900

    Edition #7

    Wilcox, Dennis, L.; Reber, Bryan, H.

    ... the most comprehensive and up-to-date public relations writing text available. With real-world ... of writing, producing, and distributing public relations materials through traditional and social ...

    ISBN : 9781292040738

    Somerville, Ian; Edwards, Lee; Ihlen, Øyvind

    ... III engages with 'Histories of public relations in the political sphere,' bringing ... upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and ...

    ISBN : 9781138317109

    Edition #2

    Ihlen, Øyvind; Fredriksson, Magnus

    ... broadens the theoretical scope of public relations studies by applying the work ... these can be applied to public relations as a practice. Each chapter ...

    ISBN : 9781138281295

    Edition #2

    Ihlen, Øyvind; Fredriksson, Magnus

    ... broadens the theoretical scope of public relations studies by applying the work ... these can be applied to public relations as a practice. Each chapter ...

    ISBN : 9781138281301

    Sutherland, Karen; Ali, Saira; Khattab, Umi; Sutherland, Karen; Ali, Saira; Khattab, Umi

    ... provides a comprehensive introduction into public relations and the building blocks of ... questions conventional methods and approaches public relations as a media-centered, people-focused, transcultural ...

    ISBN : 9780190304607

    Edition #10

    ... 'Writing for Select Publics' section that covers public relations writing assignments that you'll ... media and the more complex public relations writing functions, including media kits ...

    ISBN : 9781285074733