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67 search results for services marketing

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    Best Matching Products for services marketing
    Edition #6

    Lovelock, Christopher; Patterson, Paul; Wirtz, Jochen

    ISBN : 9781486002702

    Edition #1

    Gilmore, Audrey

    ISBN : 9780761941576

    Edition #1

    Gilmore, Audrey

    ISBN : 9780761941583

    Edition #3

    Mudie, Peter; Pirrie, Angela

    ISBN : 9781138138735

    Edition #5

    Valarie A. Zeithaml

    ISBN : 9780073380933

    Edition #1

    Wirtz, Jochen; Lovelock, Christopher

    ISBN : 9781944659011

    Edition #1

    Chitty, William

    ISBN : 9780195572315

    Edition #4
    Edition #2

    Jauhari, Vinnie; Jauhari, Vinnie; Dutta, Kirti; Dutta, Kirti

    ISBN : 9780199456161

    Edition #2

    Chitty, William

    ISBN : 9780190303167

    Best Matching Products for services marketing
    Edition #6

    Lovelock, Christopher; Patterson, Paul; Wirtz, Jochen

    ... Services Marketing, MKT561 - Services Marketing, MKTG2023 - Services Marketing, MKTG3117 - Services Marketing, MKTG6103 - Services Marketing, 6366 - Services Marketing ...

    ISBN : 9781486002702

    Edition #1

    Gilmore, Audrey

    ... decision making and implementation. Secondly, Services Marketing and Management considers detailed examples ... and MBA students of services management and services marketing courses as well as ...

    ISBN : 9780761941576

    Edition #1

    Gilmore, Audrey

    ... decision making and implementation. Secondly, Services Marketing and Management considers detailed examples ... and MBA students of services management and services marketing courses as well as ...

    ISBN : 9780761941583

    Edition #3

    Mudie, Peter; Pirrie, Angela

    ... entitled 'The Management and Marketing of Services', to provide an easily digestible ... grounding in the principles of services marketing, the practical implications are shown ...

    ISBN : 9781138138735

    Edition #5

    Valarie A. Zeithaml

    "Services Marketing, 5/e", recognizes that services present special challenges that must ... on knowledge needed to implement service strategies for competitive advantage across ...

    ISBN : 9780073380933

    Edition #1

    Wirtz, Jochen; Lovelock, Christopher

    ... alike. Readership: Primary market University students taking the Services Marketing course, generally compulsory ... MBA and EMBA students; Secondary market marketing professionals and practitioners.Buy New

    ISBN : 9781944659011

    Edition #5

    K. Hoffman

    Course Codes : 24306 , MM514 , BUSS5275 , MKTG3117 , MKTG6103 , MMGT3117 , MMGT6103

    ... , and the global market, give you valuable insights ... Services Marketing, MKTG3117 - Services Marketing, MKTG6103 - Services Marketing, MMGT3117 - Services Marketing, MMGT6103 - Services Marketing, BUSS5275 - Service ...

    ISBN : 9781285429786

    Edition #Asia

    K. Douglas Hoffman

    Course Codes : , 6272 , BS323 , MKTG30003

    ... knowledge necessary to successfully market a business servicing today's customer focused organisational ... , MKTG30003 - Service & Relationship Marketing, BS323 - Services Marketing, 6272 - Services Marketing PgBuy New ...

    ISBN : 9780170135207

    Edition #1

    Chitty, William

    Course Codes : MM314
    Universities : University of New England

    ... of Services Marketing 2. Customer Decision-making and Service Interactions 3. Market Segmentation and Service Positioning ...

    ISBN : 9780195572315

    Edition #4

    K Douglas Hoffman

    ... Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as ... competitive advantage for companies that market tangible products. As a result ...

    ISBN : 9781439039397

    Edition #2

    Jauhari, Vinnie; Jauhari, Vinnie; Dutta, Kirti; Dutta, Kirti

    Services Marketing 2e has been specially designed ... discusses the various aspects of services marketing in the Indian context using ...

    ISBN : 9780199456161

    Edition #2

    Chitty, William

    ... develop a practical understanding of services marketing through a problem-based, hands-on learning ... includes industry examples that highlight services marketing in action, and contemporary case ...

    ISBN : 9780190303167