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9 search results for strategic social marketing

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    Best Matching Products for strategic social marketing
    15% Off

    Mahoney, L. Meghan; Mahoney, L. Meghan; Tang, Tang; Tang, Tang

    ISBN : 9781118556849

    15% Off

    Mahoney, L. Meghan; Mahoney, L. Meghan; Tang, Tang; Tang, Tang

    ISBN : 9781119259190

    16% Off

    Gilligan, Colin; Wilson, Richard M.S.

    ISBN : 9781138133952

    16% Off
    16% Off

    Heinze, Aleksej; Fletcher, Gordon; Rashid, Tahir; Cruz, Ana

    ISBN : 9781138917903

    16% Off

    Hinchcliffe, Dion; Hinchcliffe, Dion; Kim, Peter; Kim, Peter; Dachis, Jeff; Dachis, Jeff

    ISBN : 9781118273210

    16% Off

    Rothwell, William J; Park, Jong Gyu ; Lee, Jae Young

    ISBN : 9781138721104

    15% Off

    Gilley, Jerry W.; Gilley, Jerry W.; Eggland, Steven A.; Eggland, Steven A.

    ISBN : 9781555424022

    12% Off

    Helmick, Samantha

    ISBN : 9781442243811

    16% Off

    Evans, Dave; Evans, Dave; Bratton, Susan; Bratton, Susan

    ISBN : 9781118194492

    20% Off

    Evans, W. Douglas; Evans, W. Douglas

    ISBN : 9780199757398

    15% Off

    Coles, Linda; Coles, Linda

    ISBN : 9780730315124

    16% Off

    Collier, Marsha; Collier, Marsha

    ISBN : 9781118297933

    15% Off

    Brogan, Chris; Brogan, Chris

    ISBN : 9780470563410

    16% Off

    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ISBN : 9781138714397

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    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ISBN : 9781138714380

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    Helmick, Samantha

    ISBN : 9781442243804

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    Goldberg, Marvin E.; Fishbein, Martin

    ISBN : 9781138876620

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    French, Jeff; French, Jeff; Merritt, Rowena; Merritt, Rowena; Reynolds, Lucy; Reynolds, Lucy

    ISBN : 9780857025449

    16% Off

    Hastings, Gerard; Domegan, Christine

    ISBN : 9781138123830

    16% Off

    Lefebvre, R. Craig; Lefebvre, R. Craig

    ISBN : 9780470936849

    16% Off

    Singh, Shiv; Singh, Shiv; Diamond, Stephanie; Diamond, Stephanie

    ISBN : 9781118985533

    12% Off

    Dan Zarrella

    ISBN : 9780596806606

    100% Off

    Singh, Shiv; Singh, Shiv; Diamond, Stephanie; Diamond, Stephanie

    ISBN : 9781119617006

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    Eagle, Lynne

    ISBN : 9781446296615

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    video2brain; video2brain

    ISBN : 9781118738443

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    Charlesworth, Alan

    ISBN : 9780415856171

    12% Off

    Tuten, Tracy; Solomon, Michael, R.

    ISBN : 9780132551793

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    Tuten, Tracy L.

    ISBN : 9781526423870

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    Hall, C. Michael

    ISBN : 9780415576659

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    Hall, C. Michael

    ISBN : 9780415576666

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    Gillin, Paul; Gillin, Paul; Schwartzman, Eric; Schwartzman, Eric

    ISBN : 9780470639337

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    Fourali, Chahid

    ISBN : 9781472416858

    15% Off

    Eagle, Lynne

    ISBN : 9781446296622

    16% Off

    Rishi, Bikramjit; Bandyopadhyay, Subir

    ISBN : 9781138679177

    16% Off

    Rishi, Bikramjit; Bandyopadhyay, Subir

    ISBN : 9781138679184

    16% Off

    Neher, Krista; Neher, Krista

    ISBN : 9781118753484

    16% Off

    Bennett, Roger; Kerrigan, Finola; O'Reilly, Daragh

    ISBN : 9780415628891

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    Bennett, Roger; Kerrigan, Finola; O'Reilly, Daragh

    ISBN : 9781138118270

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    French, Jeff; French, Jeff

    ISBN : 9780198717690

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    Rothwell, William J; Park, Jong Gyu ; Lee, Jae Young

    ISBN : 9781138033313

    12% Off

    Kotler, Philip; Burton, Suzan; Deans, Kenneth; Brown, Linden; Armstrong, Gary

    ISBN : 9781486043262

    15% Off

    McDonald, Malcolm; McDonald, Malcolm; Wilson, Hugh; Wilson, Hugh

    ISBN : 9781119217138

    16% Off

    Ferri, Delia; Cortese, Fulvio

    ISBN : 9781138478480

    17% Off

    Jan Charbonneau

    ISBN : 9781442552722

    18% Off

    Kathryn Crossley, Wenee Yap, Geoffry Holland

    ISBN : 9780455231860

    12% Off
    16% Off

    Kerrigan, Finola

    ISBN : 9780415496865

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    Mogaji, Emmanuel; Maringe, Felix; Hinson, Robert Ebo

    ISBN : 9780367336356

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    Jolibert, A. et al.

    ISBN : 9780230240957

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    Baker, Michael J

    ISBN : 9781473904019

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    Baker, Michael J

    ISBN : 9781473904002

    16% Off

    Miles, Christopher

    ISBN : 9781138667273

    16% Off

    Fine, Seymour H.

    ISBN : 9781138527676

    15% Off

    Andreasen, Alan R.; Andreasen, Alan R.

    ISBN : 9780787901370

    17% Off

    Lodish, Leonard, M.; Morgan, Howard, L.; Archambeau, Shellye; Babin, Jeffrey

    ISBN : 9780133993332

    17% Off

    Giannini, Gaetan, T.

    ISBN : 9780136082996

    16% Off

    Kerrigan, Finola

    ISBN : 9780415496858

    16% Off

    Zimmerman, Jan; Zimmerman, Jan; Ng, Deborah; Ng, Deborah

    ISBN : 9781119330394

    16% Off

    Pasquier, Martial; Villeneuve, Jean-Patrick

    ISBN : 9781138655799

    18% Off

    David Shilbury

    ISBN : 9781741756265

    16% Off

    Radke, Detlef

    ISBN : 9781138166653

    100% Off

    Prof Carl McDaniel

    ISBN : 9781111821647

    20% Off
    16% Off

    Sterne, Jim; Sterne, Jim; Scott, David Meerman; Scott, David Meerman

    ISBN : 9780470583784

    16% Off

    Pasquier, Martial; Villeneuve, Jean-Patrick

    ISBN : 9781138655805

    19% Off

    Gould, Charlotte; Mesplède, Sophie

    ISBN : 9781409436690

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    Coles, Linda; Coles, Linda

    ISBN : 9780730345770

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    Shanks, Jamie; Shanks, Jamie

    ISBN : 9781119280736

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    Evans, Dave

    ISBN : 9781118470817

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    Ward, Keith

    ISBN : 9781138140707

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    Leslie Poston

    ISBN : 9781118027752

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    Cochoy, Franck; Deville, Joe; McFall, Liz

    ISBN : 9781138904293

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    Saul, Jason; Saul, Jason

    ISBN : 9780470614501

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    Sipley, Richard; Sipley, Richard

    ISBN : 9781576603314

    Best Matching Products for strategic social marketing
    15% Off

    Mahoney, L. Meghan; Mahoney, L. Meghan; Tang, Tang; Tang, Tang

    Strategic Social Media is the first textbook to go beyond the marketing plans and ... relates to capitalizing on market share Highlights marketing strategies grounded in research ...

    ISBN : 9781118556849

    15% Off

    Mahoney, L. Meghan; Mahoney, L. Meghan; Tang, Tang; Tang, Tang

    Strategic Social Media is the first textbook to go beyond the marketing plans and ... relates to capitalizing on market share Highlights marketing strategies grounded in research ...

    ISBN : 9781119259190

    16% Off

    Gilligan, Colin; Wilson, Richard M.S.

    ... on the role of strategic marketing activity* Changing social structures and the rise ... * New thinking on market segmentation* Changing routes to market* Developments in e-marketing ...

    ISBN : 9781138133952

    20% Off

    Melissa Barker

    Social Media Marketing: A Strategic Approach promises to be the ... practical approach to developing successful social media marketing plans. A proven eight-step ...

    ISBN : 9780538480871

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    Lee, Nancy R.; Kotler, Philip

    ... of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. ... The sixth edition includes expanded coverage of social ...

    ISBN : 9781544371863

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    Heinze, Aleksej; Fletcher, Gordon; Rashid, Tahir; Cruz, Ana

    ... true spirit of Digital and Social Media Marketing, the book will be ... turn skills and knowledge into strategic advantage. Ideal for postgraduate learners ...

    ISBN : 9781138917903

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    ... executing marketing programs, the marketing philosophy can add much strategic direction and market insight ... readily with each other via social media, marketing has become more aligned ...

    ISBN : 9781408064320

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    Kotler, Philip

    ... offers an authoritative introduction to strategic marketing in health care and presents ... practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for ...

    ISBN : 9780787984960

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    Hinchcliffe, Dion; Hinchcliffe, Dion; Kim, Peter; Kim, Peter; Dachis, Jeff; Dachis, Jeff

    ... a strategic array of social media topics, including social media marketing, social product ... development, crowdsourcing, social supply chains, social customer relationship ...

    ISBN : 9781118273210

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    Rothwell, William J; Park, Jong Gyu ; Lee, Jae Young

    ... and opportunities through a niche market for consulting services. Covers how ... viral, word of mouth, and social media marketing. . Reviews selling tactics for ...

    ISBN : 9781138721104

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    Gilley, Jerry W.; Gilley, Jerry W.; Eggland, Steven A.; Eggland, Steven A.

    ... marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic ... HRD marketing plan.Buy New

    ISBN : 9781555424022

    12% Off

    Helmick, Samantha

    ... with the library's location. Mobile Social Marketing in Libraries walks you through ... planning, creating, and sharing mobile social marketing content for your library.Buy New

    ISBN : 9781442243811

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    Evans, Dave; Evans, Dave; Bratton, Susan; Bratton, Susan

    ... developing, implementing, and measuring social media marketing campaigns. In what can be ... effective, practical approaches to social media marketing campaigns Highlights the latest you ...

    ISBN : 9781118194492

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    Evans, W. Douglas; Evans, W. Douglas

    ... like disease prevention and fostering social responsibility. Social Marketing Research for Global Public ... chapters specific to public health, Social Marketing Research for Global Public Health ...

    ISBN : 9780199757398

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    Coles, Linda; Coles, Linda

    ... this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps ... exposure without increased expenses, Marketing with Social Media is a roadmap to ...

    ISBN : 9780730315124

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    Collier, Marsha; Collier, Marsha

    ... best opportunity to reach your market, which sites you should integrate ... and a recognized authority on social media marketing Social Media Commerce For Dummies ...

    ISBN : 9781118297933

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    Brogan, Chris; Brogan, Chris

    ... the value of your social media and social networking marketing efforts. Brogan has ... using the Internet and social media to market your business and stay ...

    ISBN : 9780470563410

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    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ... activities Understanding consumer behavior and market segments A project management-based framework. ... to drive innovative economic and social development. Marketing Management in Africa will ...

    ISBN : 9781138714397

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    Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

    ... activities Understanding consumer behavior and market segments A project management-based framework. ... to drive innovative economic and social development. Marketing Management in Africa will ...

    ISBN : 9781138714380

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    J, Costa; G, Bamossy

    ... cultural identity; globalization as a social and economic phenomenon; and strategies ... Berlin`s fast-food market, cross-border shopping in Northern Ireland, marketing and consumption ...

    ISBN : 9780803953284

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    Helmick, Samantha

    ... with the library's location. Mobile Social Marketing in Libraries walks you through ... planning, creating, and sharing mobile social marketing content for your library.Buy New

    ISBN : 9781442243804

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    Goldberg, Marvin E.; Fishbein, Martin

    ... academics and practitioners involved with social marketing, the domain remains in its ... the "Role of Advertising in Social Marketing" Conference sponsored by the Society ...

    ISBN : 9781138876620

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    French, Jeff; French, Jeff; Merritt, Rowena; Merritt, Rowena; Reynolds, Lucy; Reynolds, Lucy

    ... common themes associated with successful social marketing strategies.- An international range of ... learning.This book demystifies social marketing for undergraduate and postgraduate marketing and health studies ...

    ISBN : 9780857025449

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    Hastings, Gerard; Domegan, Christine

    ... essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover ... illustrates the key social marketing lesson that addressing complex social problems, such as ...

    ISBN : 9781138123830

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    Lefebvre, R. Craig; Lefebvre, R. Craig

    ... a more substantive treatise on social marketing and social change. Theoretically based; pedagogically ... the full range of important social marketing fundamentals.??Edward Maibach, MPH, PhD ...

    ISBN : 9780470936849

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    McKenzie-Mohr, Doug

    ... and efforts to influence social action. In Social Marketing to Protect the Environment ... illustrate the successful use of social marketing principles along with tools to ...

    ISBN : 9781412991292

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    VERMAAT

    ... 11: Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former ... 14: Successful Contraceptive Social Marketing Attempts in India Chapter 15: Social Marketing Practices: Government ...

    ISBN : 9780763757977

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    Singh, Shiv; Singh, Shiv; Diamond, Stephanie; Diamond, Stephanie

    ... market. Gives you an overview of your social media marketing choices Covers giving social ... looking to reach new markets with social media marketing initiatives, this hands-on, friendly ...

    ISBN : 9781118985533

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    Dan Zarrella

    ... effective way to market brands, products, and services - social media. This ... interested in this new marketing arena, "The Social Media Marketing Book" helps you ...

    ISBN : 9780596806606

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    Singh, Shiv; Singh, Shiv; Diamond, Stephanie; Diamond, Stephanie

    ... awesome ways for you to market your business inexpensively and on ... In the new edition of Social Media Marketing for Dummies, leading SMM ...

    ISBN : 9781119617006

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    Eagle, Lynne

    ... critically examines the ethical challenges marketing faces and explores strategies marketers ... the areas of Marketing Ethics, Marketing and Society, Not-for-Profit Marketing and Social Marketing. The book ...

    ISBN : 9781446296615

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    Meyer-Emerick, Nancy

    ... book applies the process of social marketing, which has been used widely ... preparing one message for everyone, social marketing involves working with smaller communities ...

    ISBN : 9780765645784

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    video2brain; video2brain

    ... book-and-DVD social media marketing training package Social media is a powerful business marketing tool ... to jump-start your social media marketing. It features Social Media Marketing: An Hour a ...

    ISBN : 9781118738443

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    Charlesworth, Alan

    ... : Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing ...

    ISBN : 9780415856171

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    Tuten, Tracy; Solomon, Michael, R.

    ... have. Tuten/Solomon is the first social media marketing textbook that focuses on ... showing students how social media fits into ...

    ISBN : 9780132551793

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    Tuten, Tracy L.

    **Winner of the TAA 2017 Textbook Excellence Award**Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.Buy New

    ISBN : 9781526423870

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    Atherton, Julie

    ... create integrated customer engagement and social media campaigns that work. Organizations ... to integrate them with content marketing activity, or fail to develop ...

    ISBN : 9780749497071

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    Percy, Larry

    The key to effective integrated marketing communication is planning, and that ... detailed, practical overview of the strategic planning process, what goes into ...

    ISBN : 9781138056251

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    Percy, Larry

    The key to effective integrated marketing communication is planning, and that ... detailed, practical overview of the strategic planning process, what goes into ...

    ISBN : 9781138058323

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    Dahl, Stephan

    The Second Edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.Buy New

    ISBN : 9781473982338

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    Hall, C. Michael

    ... comprehensively detail the relevance of social marketing principles and practice to tourism ... this relationship and application of social marketing approaches to key issues facing ...

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    Hall, C. Michael

    ... comprehensively detail the relevance of social marketing principles and practice to tourism ... this relationship and application of social marketing approaches to key issues facing ...

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    Charlesworth, Alan

    ... : Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing ...

    ISBN : 9780415856164

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    Meyer-Emerick, Nancy

    ... book applies the process of social marketing, which has been used widely ... preparing one message for everyone, social marketing involves working with smaller communities ...

    ISBN : 9780765645777

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    Gillin, Paul; Gillin, Paul; Schwartzman, Eric; Schwartzman, Eric

    ... to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are ... , and many other social media platforms today with Social Marketing to the Business ...

    ISBN : 9780470639337

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    Fourali, Chahid

    ... commercial ones. The Promise of Social Marketing examines the potential of this ... new science, currently known as Social Marketing. It is a tool that ...

    ISBN : 9781472416858

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    Eagle, Lynne

    ... critically examines the ethical challenges marketing faces and explores strategies marketers ... the areas of Marketing Ethics, Marketing and Society, Not-for-Profit Marketing and Social Marketing. The book ...

    ISBN : 9781446296622

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    Dzamic, Lazar; Kirby, Justin

    ... done. The Definitive Guide to Strategic Content Marketing brings together all of ... of The Definitive Guide to Strategic Content Marketing weave different voices together ...

    ISBN : 9780749482220

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    Rishi, Bikramjit; Bandyopadhyay, Subir

    ... implement better social media marketing strategies. However, academic research on social media marketing has ... ideal for students of social media marketing, social media marketing professionals, researchers and academicians ...

    ISBN : 9781138679177

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    Rishi, Bikramjit; Bandyopadhyay, Subir

    ... implement better social media marketing strategies. However, academic research on social media marketing has ... ideal for students of social media marketing, social media marketing professionals, researchers and academicians ...

    ISBN : 9781138679184

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    Neher, Krista; Neher, Krista

    ... for creating effective, well-defined visual social marketing strategies as part of your ... then lay out a visual social marketing plan Covers image-based platforms, such ...

    ISBN : 9781118753484

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    Bennett, Roger; Kerrigan, Finola; O'Reilly, Daragh

    ... the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant ... in arts, heritage, non-profit and social marketing. They explore new ideas, challenge ...

    ISBN : 9780415628891

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    Bennett, Roger; Kerrigan, Finola; O'Reilly, Daragh

    ... the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant ... in arts, heritage, non-profit and social marketing. They explore new ideas, challenge ...

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    French, Jeff; French, Jeff

    ... theory and practice base of social marketing globally. Social Marketing and Public Health provides ... specialist planners and policy makers, social marketing organisations and professionals, and students ...

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    Dahl, Stephan

    ... the theory and practice of social media marketing whilst taking a thorough ... also considers the future for social media marketing. The book is supported ...

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    Rothwell, William J; Park, Jong Gyu ; Lee, Jae Young

    ... and opportunities through a niche market for consulting services. Covers how ... viral, word of mouth, and social media marketing. . Reviews selling tactics for ...

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    Damian Ryan

    ... detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement ...

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    Kotler, Philip; Burton, Suzan; Deans, Kenneth; Brown, Linden; Armstrong, Gary

    ... possibilities of a career in marketing. Marketing: A Snapshot is a step-by-step ... a variety of organisations and markets. A full length real-life case ...

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    McDonald, Malcolm; McDonald, Malcolm; Wilson, Hugh; Wilson, Hugh

    ... to the latest developments in marketing. Marketing Plans is designed as a ... professional marketers and students of marketing, from undergraduate and postgraduate to ...

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    Root, Amanda

    ... for a new paradigm of social relations: market citizenship. As a compelling ... to citizenship Demonstrates how market models of social justice are now being ...

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    Ferri, Delia; Cortese, Fulvio

    ... defined as a "highly competitive social market economy", this edited collection illustrates ... EU as a "highly competitive social market economy" might best be achieved. ...

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    Jan Charbonneau

    ... the best of New Zealand marketing. Marketing: real people, real choices introduces ... best to market their products. The reasons behind the marketing decisions they ...

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    Kathryn Crossley, Wenee Yap, Geoffry Holland

    ... to lucrative new markets. But as the first social media law cases ... to successfully establish an effective social media marketing strategy and avoid common ...

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    Webster

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    Ryan, Damian

    ... marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing ... accounts of digital marketing successes from internationally ...

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    Kerrigan, Finola

    ... the way the arts are marketed. Marketing the Arts argues that arts ... of arts consumption and its social dimensions The importance of the ...

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    Mogaji, Emmanuel; Maringe, Felix; Hinson, Robert Ebo

    ... market. This book is unique in providing a composite overview of strategic marketing ... , with focus on the strategic digital marketing and brand management. The book ...

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    Jolibert, A. et al.

    ... must manage four main processes: strategic positioning, market intelligence, value creation and ... undergraduate and postgraduate students of Marketing Management and will also appeal ...

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    Paul W. Farris

    ... and expand their treatment of social marketing, web metrics, and brand equity. ... show how to use marketing dashboards to view market dynamics from multiple ...

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    Baker, Michael J

    ... third edition introduces and illuminates marketing theory by uncovering its histories ... new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L ...

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    Baker, Michael J

    ... third edition introduces and illuminates marketing theory by uncovering its histories ... new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L ...

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    Miles, Christopher

    ... a Sophistic interpretation of marketing. From this perspective, marketing is understood as ... marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. ...

    ISBN : 9781138667273

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    Fine, Seymour H.

    ... determination, advertising, and analysis of market performance. This amalgamation of theory ... application is suitable to middle-range social marketing sizes as well as full-scale ...

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    Andreasen, Alan R.; Andreasen, Alan R.

    ... consulting, teaching, and research with social marketing programs around the world. Andreasen ... ultimately maintenance of that action. Marketing Social Change offers a wealth of ...

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    Lodish, Leonard, M.; Morgan, Howard, L.; Archambeau, Shellye; Babin, Jeffrey

    ... , and market opportunities. Based on The Wharton School's pioneering Entrepreneurial Marketing, this ... , Twitter, Waze, Vendop, Dropbox) Advanced social marketing techniques (Fab, Uber, DogVacay) Localisation ...

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    Giannini, Gaetan, T.

    ... relations through the lens of marketing. Marketing Public Relations breaks from the ... , and social networking media and creates a framework for constructing marketing strategies ...

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    Kerrigan, Finola

    ... the way the arts are marketed. Marketing the Arts argues that arts ... of arts consumption and its social dimensions The importance of the ...

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    Zimmerman, Jan; Zimmerman, Jan; Ng, Deborah; Ng, Deborah

    The bestselling social media marketing book Marketing your business through social media isn't an option ... new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll ...

    ISBN : 9781119330394

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    Pasquier, Martial; Villeneuve, Jean-Patrick

    ... major concepts in public sector marketing and communications, two fields that ... coverage of topics such as social marketing and institutional communication, the authors ...

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    Evans, Liana

    ... your brand, integrate social media into existing marketing programs, measure your results ... integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy ...

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    David Shilbury

    ... , the authors explain the diverse markets for sport: participants, sponsors, spectators ... examples and step-by-step processes, Strategic Sport Marketing is a practical tool and ...

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    R, Hill

    ... market to a minority group? To what extent does social responsibility impact marketing? Marketing ... informative discussion of legislative and social marketing issues, including green buying practices ...

    ISBN : 9780803971912

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    Radke, Detlef

    ... Federal Republic of Germany, the Social Market Economy. Its aim is to ... openness, dynamism, efficiency, stability and social balance. Taking Germany as an ...

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    ... to Trading in the Financial Markets: Market Basics is the first of ... descriptions apply to all financial markets, and he includes country-specific features ...

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    Prof Carl McDaniel

    Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your ... decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives ...

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    HALL/BRENNAND

    ... readily with each other via social media; Marketing has become more aligned ... , responsible and sustainability issues; and Marketing as an academic discipline has ...

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    Sterne, Jim; Sterne, Jim; Scott, David Meerman; Scott, David Meerman

    ... measuring the success of your social media marketing efforts. Success metrics in ... can use to guide your social media marketing efforts as new means ...

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    Pasquier, Martial; Villeneuve, Jean-Patrick

    ... major concepts in public sector marketing and communications, two fields that ... coverage of topics such as social marketing and institutional communication, the authors ...

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    Thompson, Grahame

    ... three quite different models of social coordination: markets, hierarchies and networks. Drawing ... , economics, geography, politics and related social sciences.Markets, Hierarchies and Networks is ...

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