Branding Intelligence Made Visible

"Carrying through Alina Wheeler's trademark of beautiful layout and
design, the book takes you on a journey through just about every
important element of branding you could think of, from passion to
positioning."

?The Influential Marketing Blog (May 2011)

A company's brand is its most valuable asset. Wheeler takes the
most seminal tools used by a wide variety of thought leaders and
practitioners and makes the information understandable, visible,
relevant, exportable and applicable. With her best-selling debut
book, Designing Brand Identity (Wall Street Journal,
Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina
Wheeler reinvented the marketing textbook using a straightforward
style to help demystify the branding process. This new offering
from Wheeler, Brand Atlas, builds on this user-friendly
approach to aggregate and simplify the science behind branding with
a unique visual teaching method suited for time-crunched
professionals.

Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha
era trend toward fast-paced visual instruction by neglecting
needless jargon and combining vivid, full-color images and
easy-to-follow diagrams to break down branding principles into
basic step-by-step concepts that can be immediately applied. This
handy reference:

• Speaks to a broad range of stakeholders in the branding
  process?from CEOs to designers to brand managers


• Provides tools to integrate brand throughout the entire
  customer experience, build relationships based on brand, measure a
  brand's value, and define a brand strategy


• Contains essential information illustrated through the use of
  diagrams

With diagrams designed by Joel Katz, an internationally known
information designer and a global authority on the visualization of
complex information, Brand Atlas is a compact, no-nonsense
guide that shows how tactical innovation in the design process is
crucial to building brand assets.