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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Sam Calagione |
Subtitle | Adventures in Beer from the Founder of Dogfish Head Craft Brewery |
Edition | 2 |
Published | 19th January 2011 |
Related course codes |
Adventures in Beer from the Founder of Dogfish Head Craft Brewery
Updated business wisdom from the founder of Dogfish Head, theStarting with nothing more than a home brewing kit, Sam
Calagione turned his entrepreneurial dream into a foamy reality in
the form of Dogfish Head Craft Brewery, one of America's best and
fastest growing craft breweries.
In this newly updated Second Edition, Calagione offers a
deeper real-world look at entrepreneurship and what it takes to
operate and grow a successful business. In several new chapters, he
discusses Dogfish's most innovative marketing ideas, including how
social media has become an integral part of the business model and
how other small businesses can use it to catch up with bigger
competitors. Calagione also presents a compelling argument for
choosing to keep his business small and artisanal, despite growing
demand for his products.
For any entrepreneur with a dream, Brewing Up a Business,
Second Edition presents an enlightening, in-depth look at what
it takes to succeed on their own terms.