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Building Design Strategy: Using Design to Achieve Key Business Objectives

Building Design Strategy: Using Design to Achieve Key Business Objectives

ISBN 9781581156539
Publisher Allworth Press,U.S.
Author(s)
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Overview
This superb volume brings together a collection of provocative and insightful essays - from some of the most respected names in design management - on how to create and maintain a successful corporate design strategy.In "Building Design Strategy", readers will discover first-hand accounts covering the entire range of design strategy issues, including: developing strategies from discovery to delivery; using design to convey new ideas and perceptions; thinking ahead and adapting to unexpected challenges; using design to create fiercely loyal customers; and much, much more.
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