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Bundle: Strategic Management: Theory : An Integrated Approach + Writing Guidelines for Business Students

Charles W. L. Hill, Gareth R. Jones, Lisa Emerson · ISBN 9780170279802
 Bundle: Strategic Management: Theory : An Integrated Approach + Writing Guidelines for Business Students | Zookal Textbooks | Zookal Textbooks
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Publisher Cengage Learning
Author(s) Charles W. L. Hill / Gareth R. Jones / Lisa Emerson
Edition 1
Published 25th October 2016
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Strategic Management: Theory: An Integrated Approach

This comprehensive and engaging text presents strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process and explains key ratios that managers use to compare the performance of firms. The MindTap® learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders. Built on the Gradual Release of Responsibility instructional model, the customizable learning path contains assignments that require students to work through scaffolded activities that build their critical thinking skills.



New to this Edition

  • Chapter 3 on competitive advantage has been revised to clarify the role of resources (factors of production) in the establishment of a firm's competitive advantage. Jay Barney's VRIO model is also explicitly discussed for the first time.

  • Chapter 5 on business level strategy has been further revised to streamline the presentation, tighten up the discussion of business level strategies, introduce the concept of value innovation, and discuss the implication of "blue ocean strategy" for business level strategy choices.

  • Chapters 12 and 13 have been combined into one chapter (now Chapter 12) and the presentation has been significantly tightened to focus on the key issues.

  • To ensure the highest quality, Charles Hill and Melissa Shilling wrote all of the cases in this edition. Twenty full-length cases and 12 shorter cases cover all relevant issues discussed in the text. Cases are available for use in the MindTap® digital learning solution for this book, as well as by custom order.



About the Authors

Charles W. L. Hill



Melissa A. Schilling



Gareth R. Jones







Writing Guidelines for Business Students





New to this Edition
  • NEW chapter 11 on writing for the web

  • Updated to include NEW research into the writing process and references to new technology

  • Updated to keep with conventions of 6th APA Publication Manual


About the Author

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