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Business Analytics
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Description| Publisher | Cengage Learning |
| Author(s) | Jeffrey D. Camm / Michael J. Fry / James J. Cochran / Jeffrey W. Ohlmann |
| Edition | 4 |
| Published | 10th March 2020 |
| Related course codes | MGMT11169 - Business Analytics, BUSANA7000 - Fundamentals of Business Analytics, BUSANA7001 Predictive and Visual Analytics, MGMT90280 - Managerial Decision Analytics, ITLS5050 - Introductory Supply Chain Analysis |
Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 4E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals illustrate data and results for each topic. Step-by-step instructions guide you through using Microsoft� Excel, Tableau, R, and JMP Pro software to perform even advanced analytics concepts. Practical, relevant problems at all levels of difficulty further help you apply what you've learned. This edition assists you in becoming proficient in topics beyond the traditional quantitative concepts, such as data visualization and data mining, which are increasingly important in today's analytical problem solving. MindTap digital learning resources with an interactive eBook, algorithmic practice problems with solutions and Exploring Analytics visualizations strengthen your understanding of key concepts.
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