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Business Communication:  Developing Leaders for a Networked World

Business Communication: Developing Leaders for a Networked World

ISBN 9780073403281
Edition 2
Publication Date
Publisher Mcgraw Hill

Part One: Introduction to Business Communication

Chapter 1: Establishing Credibility

Part Two: Principles of Interpersonal Communication

Chapter 2: Interpersonal Communication and Emotional Intelligence Chapter 3: Team Communication and Difficult Conversations Chapter 4: Communicating Across Cultures

Part Three: Principles for Business Messages

Chapter 5: Creating Effective Business Messages Chapter 6: Improving Readability with Style and Design Chapter 7: E-mail and Other Traditional Tools for Business Communication Chapter 8: Social Media for Business Communication

Part Four: Types of Business Messages

Chapter 9: Routine Business Messages Chapter 10: Persuasive Messages Chapter 11: Bad-News Messages

Part Five: Reports and Presentations

Chapter 12: Research and Business Proposals and Planning for Business Proposals Chapter 13: Completing Business Proposals and Business Reports Chapter 14: Planning Presentations Chapter 15: Delivering Presentations Chapter 16: Employment Communication


Appendix A: Punctuation, Number Usage, and Grammar Appendix B: Formatting for Letters and Memos

Bonus Chapters

Available only at www.mcgrawhill.com or in the e-Book within McGraw-Hill Connect® Business Communication Bonus Chapter: Crisis Communication and Public Relations Messages Bonus Appendix: Creating Proposals and Business Plans

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